Learn SEO from Scratch guide for Beginners in 2022

Learning SEO from scratch is the right Beginning in 2022

It is best & advisable for beginners to learn SEO from scratch, always.

This is important to build your understanding of this professional field.

You need 3 things to turn your learning from scratch stage into a platform for your further journey.

  1. Understanding
  2. Clarity
  3. Learning to do

This is best way how to learn SEO fast & effectively.

Who wants to Learn SEO?

Any talk about learning SEO cannot be complete or can be started without talking about the learners of SEO. If you are here then are an SEO learner. And there is a reason why you want to learn search engine optimization.

That reason for learning is important and you should understand it. You have certain needs and some goals as a learner. When you understand your reasons, needs & goals then you take the right path and get the right learning.

There can basically be three types of learners:

  1. Those who are looking for a SEO course for job & careers – Job Seekers
  2. Those interested in learning SEO online for learning & growth – Career Builders
  3. Those looking to learn SEO for their website or business – Business or Website Owners

Job seekers

Are you looking for the best SEO course for career and job?

About You: You are a fresher and looking for an SEO course to get your first job and start a career. Career is usually the secondary objective at this time, job is the main goal. What will really help you at this stage is learn more, learn thoroughly & seriously and learn with sincerity. Your job and whole career may depend upon how much and how well you know SEO.

Career Builders

Are you looking for the best SEO course for career and job?

About You: You are already working, in SEO, in other digital marketing fields or some related area. You want to learn more in SEO and advance your knowledge, understanding and skills.

Website Owners

Are you looking for the best SEO course for career and job?

About You: You are mostly experienced with many having entrepreneurial experience too. You may be a business person, an entrepreneur, a blogger, a website owner, or running your ecommerce site. There could be few reasons for you to learn SEO, however, you want to use SEO as a tool to market your business website or blog.

How do I start learning SEO

4 possible ways how people learn SEO from scratch

Take SEO classes

This is the first approach and the very obvious way that comes to mind for all the freshers. All SEO beginners who have just completed their studies and want to learn SEO to get a job and start a career in search engine optimization field look for nearby SEO institutes to attend classes and learn about search engine optimization.

There are however two important things that a learner and beginner in search engine optimization needs to look at.

ONE, Institutes are location based. Learning through classes from institutes is therefore location based. This means that you are always going to prefer an institute near to your home. Not all the institutes near your home may be the best in teaching SEO.

TWO, you will always have to support your SEO learning through supplementary online studies. This is because of the very nature of SEO. As a professional field SEO requires you to look at how the theory is applied and used. So to master anything in SEO you need to go, look and search online.

Learning SEO online and free

One can learn SEO online and free. There are so many websites and blogs which talk about SEO. They cover many things on search engine optimization from basics to the techniques and some even talk about advanced strategies.

There are, however, two problems in learning this way, especially for beginners. First, you may not know these websites and blogs. Second, even when you do know, it may take quite a bit of time to go through various blogs and guides and tutorials.

When you are just starting learning you do not know much on SEO. Therefore, you may not be able to find all the resources and know which ones are best.

However, this changes one you start working and develop a good understanding and are in constant touch with online reading. You then know who and which resources to follow, which are more relevant and best.

Learning from online SEO courses

Beginners can start learning SEO with online SEO courses. These paid courses can provide structured learning for beginners which can help you do SEO. Online courses, most of these, are designed to keep the online learning in mind. Therefore, they tend to cover more in SEO as both beginners and early professionals are likely to enroll for such courses.

They also cover better and more as they have to compete with classroom trainings which is the preferred choice for beginners.

The benefit of learning from a course is that you can learn much more in much less time and you also get guidance.

The one problem could be to find a good course and also to find a course that is suitable to your needs. For this we have designed few SEO courses so that you can select the one that is best for you. Also, we have the best course which is a complete advanced SEO course and is best for beginners and also for entry level professionals.

Learning with experience on the job

Many people learn many things on the job and search engine optimization can also be learned while on the job. It is possible when you have colleagues doing SEO work in your office and you can start learning from them.

This also means that you are either working in an digital marketing or SEO consultancy or agency. Or you working in a company which has its own in house SEO team or have hired one or two SEO experts.

Learning from experience & expertise of others

There is one better way to learn search engine optimization which can help you learn it best and faster.

You can learn it complete and reach en expert level fast when you learn from the experience and expertise of those who are have already achieved results.

Experts who have ranked many keywords often have training program to learn their step by step process which can bring results.

One such DIY proven SEO training program is available at Purpalyn which is designed by Kshitij Thakur who has ranked thousands of keywords on the first page.

How I learned SEO from scratch, knowing nothing, and became an expert

There was a purpose behind creating it which I believed would help many people in society as well as business. That was how I realized website importance for a business, society and for a person who designed it. I was all excited about it.

I wanted many and many people to see it and visit my site. but sadly it was not happening, even after I have my list of friends on social media. After scratching my head for some time I realized it was time to teach myself SEO.

I read and read and read. It took me few weeks to really know what is SEO and what it does. Then it took months and years may be to actually learn SEO, and also practice it on my website.

I got some results. I developed and followed an approach, without realizing what it was and how wonderful it can be. Even now not every expert talks about it and even fewer apply it I guess, although I can never be sure of that.

I made keywords rank, although I was still learning and it took me months to do that.

I was not getting traffic, but it was ranking.

I realized the value of keywords in SEO.

You need to learn about keywords and how to find these with keyword research. This is how you learn to target right and different keywords and build more traffic.

Due to the nature of my website I contacted and mailed many organizations. I developed online partnership and association with many of these organizations. The result was that I was offering some value to them and as a result they were linking back to my website.

What I did not realize at that time was that I was following the approach to building natural links to my website. I was indirectly doing email outreach for backlinks.

I did many other things and learned through the process and strengthened my SEO skills.

I wrote blogs, improved my blogs and wrote many articles. I learned content promotion, content writing, content marketing.

In nutshell, I learned how to do SEO in an effective way. Discovered ways and techniques and formulated few of my own.

The result of all is this. We are in the year 2022. The strategies I started in 2018 and I ranked one of my blogs for more than 200 keywords in the early part of 2019. All the keywords on the first page. Not just this. I have little more than 50 snippet rankings, the Number 0 position in 2019. The traffic and ranking are and will grow more in 2022.

Best approach on How to Learn SEO complete

Combined Approach! – What I suggest

Yes! To be a complete SEO professional and an expert you need: learning from a good course (either online or classes) to start + free online learning + on the job learning.

Let us take you through a typical process through which most people learn SEO step by step and become really good at it.

How to learn SEO online free step by step and complete

We list below the step by step approach which most of the beginners and leaners take. However, from experience and coming from a point of expertise we have expanded and refined the approach to make it the best on how to learn SEO step by step, from beginning to reach some expert level.

Here is how to learn SEO best to be an expert quick in about 2 years time.

  1. Read a little on what is SEO
  2. Enroll for a course
  3. Complete your learning
  4. Get a freshers job and work for at least a year and use your knowledge
  5. Focus on applications and how to do basic SEO tasks
  6. Practice using the tools and techniques and also how SEO works under digital marketing
  7. Enroll for an online advanced course

These are the SEO learning steps which will help you learn most and learn it best. This step by step SEO learning approach typically can help you reach a good professional and expert level in 2 to 3 years time.

Learn SEO from Scratch in 2022

Need & Importance of SEO

SEO Importance

No matter how good and best your products, services are if they do not reach the audience for which you created and designed those, you will not get any success. And no matter how best your business idea is, it still needs to reach people otherwise it will just remain an idea and not turn into a business. Every business needs marketing to succeed.

SEO is a very specialized way of marketing. The reason why SEO is important for business and website is that it is that important tool and digital marketing channel which will bring and ensure growth of your business for a long time. It will give you long term and a consistent growth. Search engine optimization is the best way to reach your target audience. Not just this it is the best way for any business to know your target audience and then make it reach them.

Businesses need SEO and is a promising career

Businesses need SEO. They use it as it is one important channel of digital marketing. More importantly they need it because it can help a business target such a large set of audience on search engines who are already looking for information and to buy products or services.

Companies look to hire business SEO consultants. The importance of the traffic that search engines can bring makes businesses look for SEO and ranking experts who can bring that traffic to their website by ranking it for many keywords.

This is why you learn this technique and also learn how to become an expert like these.

This is why you make a career in search engine optimization field.

Few answers you need before you start learning SEO

Starting to learn SEO is about getting clarity and answers too. This helps in going ahead to learning the more important things including the fundamentals and the techniques. Here you can get some answers.

Learn Beginners SEO from scratch

Let us go through each of the part of SEO which you will be learning and see how it is better to learn those things online and how online approach will help you learn more and better.

What is SEO

SEO is the synonym for search engine optimization and hence it basically means optimizing websites for search engines.

SEO improves visibility of websites on search engines so that the visitors click on your website within the top search results and the website gets traffic.

It is about getting or attracting search traffic or the users who ask (or search) for various queries (or questions) on the search engines.

SEO is an inbound marketing method and is one of the important channels of digital marketing.

SEO is a continuous process and not a single task or step and not at all a "Do it and forget it". It involves research, monitoring, tracking and doing it on a consistent basis, and provides a steady and growing results.

Understand more about SEO here

Keyword Research

What are Keywords? These are words and phrases that represent a topic. We write content for your website pages like home page, product page, blogs. Keywords are what represent the meaning of these page content.

Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.

Keyword research means doing research to find keywords and phrases which are relevant for a business and its website. These are the keywords or phrases which people are searching on the search engines like Google.

These are the word or phrases you will be optimizing your website for. These are key terms around which you will be writing content and optimizing it to make your keywords rank higher on search engines.

Technical SEO

Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.

Every website has many technical aspects which are optimized and these are not that difficult to understand and do. Sometimes it is also about correcting the technical errors of a website.

Few basic and important technical optimization factors are:

  1. Improving website speed
  2. Submitting sitemap to search engines
  3. Making website mobile friendly
  4. URL optimization
  5. Internal and external links

On Page optimization

On Page SEO is called on page optimization. It means optimizing your content to better target your keywords and improve their rankings. So, optimization is about using your keywords on your pages. It can also be called as keywords optimization.

You do not and cannot just put your keywords directly on the page. And you cannot use them randomly in your content.

You also write your whole content or optimize it which means rewriting or rephrasing it to suit and match your keywords.

There are three key places where we use our keywords on each of our web pages.

These are your Title tag, URL, and your header tags. The size header tags are H1, H2, H3, H4, H5 and H6.

Link building

Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.

These are called the backlinks and are one of the most important factors which make your website rank in search engines.

Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.

What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.

Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.