Is SEO Worth It (Benefits of SEO Worth Paying For Hiring A Company)

Is SEO worth it for small business to pay for digital marketing?

Is it good for every business? Which type of business benefits most from it?

Is it worth hiring experts or company and pay monthly or yearly fees to rank your website on search engines?

What value can SEO and ranking bring for your business in digital marketing?

Get all your answers.

Is SEO Worth paying for a small business? Should you hire an agency? Statistics show its value.

Is SEO Worth It (Benefits of SEO Worth Paying For Hiring A Company)

Is SEO Worth It in 2023?

SEO is one of the techniques and channels how we do digital marketing for a business or website.

When a website or any business wants to get online traffic then search engines.

We all know that search engines are the largest and most popular platform to target and get more relevant online traffic and visitors.

It is in a way the essential part and technique of digital marketing.

Most of the times SEO is how most businesses start their digital marketing with.

Social media is also important and popular. However it is more useful to reach and inform people on a wide scale, but not that much for relevant targeting of audience.

And for search engines a business can also use PPC ads but they cost a lot more than SEO which provides free clicks and visitors.

SEO is a long term digital marketing strategy and more like a permanent technique to stay visible for relevant audience.

In that sense SEO is very much worth for a business.

Let us now look at few points and statistics to know why SEO is worth it for businesses, really.

Is SEO Worth It For A Business?

Should I learn SEO and what makes it worthy for businesses and learning?

SEO which stands for search engine optimization is one important digital marketing technique.

And every businesses worldwide does digital marketing and hence they would at some time use SEO too.

It is that technique which is not just popular and used as part of digital marketing but it is one complete online marketing method which can help a business in marketing and growth.

And it is that complete digital marketing technique that is useful and helpful for all types of websites and businesses.

In that way most or all businesses can benefit from SEO a lot if they use it properly.

This is the worth of search engine optimization. This is why it is also worth learning.

But its value is far greater than being a digital marketing technique.

Every business needs marketing. And every business needs to make their marketing more effective in more ways than one.

  • They need their marketing to be effective in its reach.
  • They need their marketing to be effective in terms of budget.
  • What they also (and most of all) need is their marketing should bring more leads or conversions.

This is where SEO shows its worth & value. And this is why SEO is important for business.

SEO helps it achieve the above marketing goals. This is how SEO works for business in marketing & growth.

This makes SEO marketing worthy for a business.

And if you are looking forward to learning digital marketing and wondering whether SEO is worth learning, then it is a big yes.

What Makes SEO Worth for Business?

How is SEO worth for a business?

What makes it worth is that it is the most effective digital marketing technique for a business.

What makes SEO the most effective digital marketing technique is that it can target and bring the audience that are most interested in the products and information which a website is offering.

In today’s world we all know the value of search engines. We get all the information either generic or product related if we search for it on Google and other search engines.

Search engines are the biggest platform and source of information.

People search for all types of products, information and websites on search engines.

And when you are providing any of these products or information then you already have the relevant or interested audience.

What you have actually is your market. This also means there is a market for every type of business and products there.

This is the biggest reason which makes SEO a worth digital marketing strategy.

It helps you target relevant search engine users (your ready market) in a much effective way. This means organically.

Why do you need to optimize your business website to be on search engines?

Because of these statistics.

92.96% of global traffic comes from Google Search, Google Images, and Google Maps.( by SparkToro).

SEO gets your website on Google so you can target this traffic.

68% of online experiences begin with a search engine. (by BrightEdge).

With the help of SEO your website gets right in front of all those people who begin their information or product search journey with a search engine.

Why SEO is the Most Valued Marketing Strategy for Business

Here is what makes SEO the most valued marketing strategy for your business.

And you already read importance of having your business on search engines with some statistics.

What you also need to know that in digital marketing you can have your business on search engines in two ways.

You can place your ads on search engines with PPC (pay-per-click) route where you pay for every click you get from there.

And you can do search engine optimization and help your website improve rankings organically.

The traffic you get by doing search engine optimization is called organic traffic. It is also called free traffic.

Because you do not have to pay for every click that you get from search engines.

And this statistics say that 53.3% of all website traffic comes from organic search. (BrightEdge)

So you get your website on search engines from where most of the website traffic comes from.

And you get that traffic free, without paying for every single click.

This is why SEO becomes your most valued digital marketing strategy.

Worth of SEO for your Business

From getting free traffic to getting better leads opportunity, SEO is very much worth for your business.

Here are some more statistics that prove this right.

SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)

60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (by HubSpot)

SEO leads have a 14.6% close rate. (by HubSpot)

SEO is Highly Worthy Digital Marketing Strategy for all Types of Small Businesses

SEO is particularly useful and very worthy online marketing strategy for all types of small businesses.

If you have a small business then using this cost effective method you can get relevant traffic and leads with your website.

You can compete effectively with other established or big budget businesses by creating better content and using the right strategies. And all this does not cost your business too much.

How Valuable SEO is for Small Business

SEO is very valuable digital marketing strategy for every type of small business.

Local businesses are the most common type of small businesses.

If you own a local business then you can reach audience in your city which is looking for nearby products and companies. You can convert this traffic into leads.

These statistics show how SEO is particularly useful for local business.

30% of all mobile searches are related to location.

76% of people who search on their smartphones for something nearby visit a business within a day.

28% of searches for something nearby result in a purchase.

Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. (Fresh Chalk)

54% of smartphone users search for business hours, and 53% search for directions to local stores.

About 45% of global shoppers buy online and then pick up in-store.

“Where to buy” + “near me” mobile queries have grown by over 200% from 2017 to 2019.

Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017 to 2019.

Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017 to 2019.

These statistics are shared by Think With Google

9 Benefits of SEO for your Business Website

When you need to know how SEO works for a business then the simple answer is that it helps bring traffic to the business website.

Yet it is not just brining traffic which is the primary work or purpose of SEO for a business.

There are many ways in which SEO helps a business and works for its growth.

  • Find & target your exact audience
  • Build & improve search engine presence & views with rankings
  • Get quality traffic
  • Grow traffic and reach much larger set of audience
  • Targeted & Effective marketing for all types of websites
  • Improve on page conversion
  • A measurable method of business marketing
  • Easily scalable way to build visibility & reach audience
  • Long term marketing solution which you can plan for

Find & target your exact audience

SEO gives you something which no other digital marketing channel can.

You can find many sets of audience on search engines by just finding the right & relevant keywords for your business.

Your SEO keywords define your audience and tell you what they are looking for.

When you find keywords you find a set of audience for your business which is present on and using search engines.

Build & improve search engine presence & views with rankings

This is what SEO does for your website. This is how SEO works for your business. It helps you build your search engine presence and then improve it by improving your rankings on Google.

As your website improves rankings from bottom of the pages to the top pages on search engines your business gains more and more search views.

This means your business has started to reach its audience on search engines.

Get quality traffic

Digital marketing aims to build views and traffic from different online channels and on different online platforms.

Search engine optimization gives you better quality of traffic.

The organic traffic that comes as a result of doing SEO is more beneficial for the website than the traffic that comes through other channels.

People on Google are already looking for information, they are interested and active in finding answers or solutions. All they need is the right website. They are more likely to take action once they land on the right website.

This improves conversion and this is quality traffic from search engines.

Grow traffic and reach much larger set of audience

As you improve rankings for your website you grow your traffic that is coming from search engines.

Better and higher rankings means that more and more people can see your website.

This also improves and increases the clicks that you get from search engines.

And when you target more keywords and improve rankings for those too then you further increase your organic traffic.

Targeted & Effective marketing for all types of websites

How SEO helps business websites the most is by providing a marketing technique and strategy which is very targeted and effective.

And this is true for all types of websites.

You have products, services or information. You find keywords that represent what you offer in the best possible way.

There are people who are searching for all those keywords. You keep those searchers in mind and write appropriate content.

This way you target the right type of users who would be more interested in what you are offering.

This is the most effective way to market your products in front of only those people who need them and are already looking to find information about it.

Improve on page conversion

It is not just the traffic and its growth that you get.

Once your users land on your web pages then how you encourage them to take action is one part of optimizing your page for your keywords and users.

There are tactics, techniques and strategies also to help you get more out of the traffic you get from Google.

This is also a huge area of optimization where SEO helps businesses in getting more from the traffic. This is how SEO helps in business growth by helping you convert more traffic into leads.

A measurable method of business marketing

SEO provides a very measurable method of business marketing.

There are so many metrics which help you evaluate progress of search engine marketing of your business website.

What are the keywords that your website is ranking for in Google. How many keywords your site is ranking for and how well is it ranking.

How much traffic your business is getting from Google. Is your traffic growing or not?

What pages of your website are ranking better?

Which pages are getting more traffic and are there any pages that are still to get traffic or ranking?

Where your traffic is coming from?

Which keywords are driving more traffic?

What cities or countries you are getting traffic from?

Easily scalable way to build visibility & reach audience

When you properly track and analyse your SEO progress including your keyword performance then you are in a better position to scale it to the next or higher level.

If you analyse your search console well then you can discover many more -keywords which you can target and rank for.

This way you can increase your traffic.

With the help of competitor analysis with SEO tools you can know about any content gap.

You can write for many more topics on your website and increase your traffic even further.

Long term marketing solution which you can plan for

SEO is actually your long term marketing solution. You can plan it with the help of strategies.

One of the best things which helps a business is that you do not have to pay for every clicks that are getting from search engines. You do not have to pay for your planned or future traffic or clicks.

This helps you plan it for future.

And the points mentioned above like discovering more keywords, content gaps, competitive analysis help in planning and executing your SEO.

Is SEO Company Worth It?

Is hiring a SEO agency or company worth it for your small business?

This is what types of businesses want to know from small or local business to online or ecommerce stores.

It is all about creating value with SEO.

Not every company will be worth it. And especially not if they call SEO expertise as building few random backlinks and promising you first page rankings.

What you need to understand here is what does that SEO agency does. What is their perspective about optimizing your website. This will tell you how well they understand SEO and how well they can do it.

It is not the company that provides value. It is the people who do it. It is the approach to SEO and the strategies they use.

What you actually want to hire is the expertise and knowledge.

You can hire an expert SEO consultant for your business as they surely add value with quality content and following it with right strategies in optimization and other techniques.

So if that agency provides that as value for your website then sure hiring that SEO company is worth it for your business in 2023.