Is SEO Worth It? Necessary & Worth Paying For? (Answer)
Most digital marketers prefer and invest in SEO as one important digital marketing strategy for long term growth.
This is when they know SEO takes time to get results.
Why do they do that when there are so many other strategies that can give much faster results?
The answer to this is what will tell you the value of this search targeting strategy. This is why SEO is worth it.
Is SEO Really Worth It In 2023?
Is SEO Really Worth It? It must be as that is why majority of digital marketers use and prefer this digital marketing strategy.
They know the importance of SEO for online success of a business or any entity, and even individuals.
If you want to sum up and understand value of SEO in a single word or in one line then here it is.
Traffic and Growth.
It is the traffic that it brings and how this traffic helps in business website growth.
This is what makes SEO worth every single penny, every single hour of your time and your efforts.
Search Engines Provide the Traffic Platform and SEO Gives you the Effective Way to Acquire that Traffic
What is SEO
SEO means search engine optimization.
It is one of the digital marketing techniques which we use to build website presence on search engines.
SEO helps a website target and get organic traffic from search engines.
This organic traffic which we get with SEO is often called as free traffic.
Is SEO Worth It For A Business?
Marketing for a business in today's world means doing digital marketing.
SEO is a very valueble and essential technique and strategy in digital marketing.
Every business needs marketing. And every business needs to make their marketing more effective in more ways than one.
- They need their marketing to be effective in its reach.
- They need their marketing to be effective in terms of budget.
- What they also (and most of all) need is their marketing should bring more leads or conversions.
This is where SEO shows its worth & value.
SEO helps it achieve the above marketing goals.
This makes SEO marketing worthy for a business.
SEO Gives You Traffic That Helps in Business Growth
SEO actually helps in business growth with the traffic that ir brings.
In that way SEO becomes a necessary digital marketing technique for your business growth.
This is how SEO gives you traffic that grows and helps a business grow with it.
People actually do search for such a variety of terms on Google every minute and every second of every day.
They need information.
They want to buy a product or a service.
They are looking for reviews or information about how good a product or a company is.
Month after month different people in large numbers will keep on searching for keywords like:
- Top digital marketing agencies
- Best kitchen appliances
- Best furniture
- Plumber near me
This is same as different people would keep visiting the popular markets for various products.
These become the target audience on search engines for every business.
There are two ways to target this audience.
PPC or pay-per-click is a faster route to get traffic from search engines.
All you need to do is select your keywords and put in your ads on search.
And when anyone clicks on your ad, certain fixed amount is deducted from you ad budget which you pay to search engines in advance.
This is fast but very costly for a business, especially new businesses.
The other way is to optimize your website for your targeted keywords using search engine optimization techniques.
With the help of SEO you can target these people and make them visit your website on a daily basis.
They are already looking for information or products. And with SEO you bring them to your web pages where you are providing what they need.
This is the best and most effective way of marketing for any business.
You make the keywords improve their rankings on search engines.
This takes time but over a period of time you get to rank on the first page.
And you get free traffic from each keyword you rank for.
You can maintain the rankings for as long as you want and as a result you keep getting this traffic for years.
You can adopt it as a process and as your long term strategies.
You keep targeting and optimizing for different and new relevant keywords and you keep growing your free traffic.
This is how your business grows.
This is how websites and blogs grow.
This is your best digital marketing strategy roadmap.
And this statistics say that 53.3% of all website traffic comes from organic search. (BrightEdge)
This is what makes SEO really worth it and tells us why a business needs search engine optimization.
Time You Invest in SEO is Worth It
SEO takes time but all that time is worth it for your website growth.
SEO is your long term growth strategy.
Few months is how long SEO takes to work.
These first few months are like your investment to make your business grow over the next many years.
You can materialise the true potential and worth of SEO only if you invest these few months in a proper way with strategies.
The next coming months is all about executing and building your growth on those strategies.
What Makes SEO Worth for Business?
How is SEO worth for a business?
What makes it worth is that it is the most effective digital marketing technique for a business.
What makes SEO the most effective digital marketing technique is that it can target and bring the audience that are most interested in the products and information which a website is offering.
In today’s world we all know the value of search engines. We get all the information either generic or product related if we search for it on Google and other search engines.
Search engines are the biggest platform and source of information.
People search for all types of products, information and websites on search engines.
And when you are providing any of these products or information then you already have the relevant or interested audience.
What you have actually is your market. This also means there is a market for every type of business and products there.
This is the biggest reason which makes SEO a worth digital marketing strategy.
It helps you target relevant search engine users (your ready market) in a much effective way. This means organically.
Why do you need to optimize your business website to be on search engines?
Because of these statistics.
92.96% of global traffic comes from Google Search, Google Images, and Google Maps.( by SparkToro).
SEO gets your website on Google so you can target this traffic.
68% of online experiences begin with a search engine. (by BrightEdge).
With the help of SEO your website gets right in front of all those people who begin their information or product search journey with a search engine.
Why SEO is the Most Valued Marketing Strategy for Business
Here is what makes SEO the most valued marketing strategy for your business.
And you already read importance of having your business on search engines with some statistics.
What you also need to know that in digital marketing you can have your business on search engines in two ways.
You can place your ads on search engines with PPC (pay-per-click) route where you pay for every click you get from there.
And you can do search engine optimization and help your website improve rankings organically.
The traffic you get by doing search engine optimization is called organic traffic. It is also called free traffic.
Because you do not have to pay for every click that you get from search engines.
And this statistics say that 53.3% of all website traffic comes from organic search. (BrightEdge)
So you get your website on search engines from where most of the website traffic comes from.
And you get that traffic free, without paying for every single click.
This is why SEO becomes your most valued digital marketing strategy.
Worth of SEO for your Business
From getting free traffic to getting better leads opportunity, SEO is very much worth for your business.
Here are some more statistics that prove this right.
SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (by HubSpot)
SEO leads have a 14.6% close rate. (by HubSpot)
SEO is Highly Worthy Digital Marketing Strategy for all Types of Small Businesses
SEO is particularly useful and very worthy online marketing strategy for all types of small businesses.
If you have a small business then using this cost effective method you can get relevant traffic and leads with your website.
You can compete effectively with other established or big budget businesses by creating better content and using the right strategies. And all this does not cost your business too much.
This Why SEO is Highly Worth for Small Business
SEO is very valuable digital marketing strategy for every small business.
These statistics shared by Think With Google show why SEO is highly worth for every small business.
Local businesses are the most common type of small businesses.
If you own a local business then you can reach audience in your city which is looking for nearby products and companies. You can convert this traffic into leads.
These statistics show how SEO is particularly useful for local business.
30% of all mobile searches are related to location.
76% of people who search on their smartphones for something nearby visit a business within a day.
28% of searches for something nearby result in a purchase.
Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. (Fresh Chalk)
54% of smartphone users search for business hours, and 53% search for directions to local stores.
About 45% of global shoppers buy online and then pick up in-store.
“Where to buy” + “near me” mobile queries have grown by over 200% from 2017 to 2019.
Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017 to 2019.
Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017 to 2019.
Are SEO Services Worth Paying For?
Yes. It is very much worth to pay for SEO services.
And this is how you get results from SEO.
This is how you get the desired traffic from search engines for free.
Best SEO services are designed to give you traffic from search engines.
These services cover complete SEO process which your website needs.
You cannot expect to get results and organic traffic from search engines if you do not execute SEO as a complete process.
This is what SEO services are all about.
These services help you do complete SEO for your website and put your business on the journey to getting organic traffic from search engines.
Is SEO Company Worth It?
Is SEO company worth hiring for services?
It is much better to hire expertise and experience for your business.
This is why SEO companies are worth hiring for.
And as a business you do not want to bother about day to day execution of your SEO.
And you do not have that expertise too.
An expert agency understands what your website needs.
They also have the expertise to devise strategies to help you get results and what your business wants from search engines.
This is how expert SEO agencies help you get traffic from search engines organically.
For these reasons hiring an expert agency is very much worth it and is also the best way to go forward.
And if you ask what do SEO consultants do. This is what they do and who they are.
Is hiring a SEO agency or company worth it for your small business?
This is what businesses want to know whether they are small or local business and even the online or ecommerce stores.
It is all about creating value with SEO.
Not every company may be worth it. And especially not if they call SEO expertise as building few random backlinks and promising you first page rankings.
What you need to understand here is what does that SEO agency does. What is their perspective about optimizing your website. This will tell you how well they understand SEO and how well they can do it.
It is not the company that provides value. It is the people who do it. It is the approach to SEO and the strategies they use.
What you actually want to hire is the expertise and knowledge.
You can hire an expert SEO consultant for your business as they surely add value with quality content and following it with right strategies in optimization and other techniques.
So if that agency provides that as value for your website then sure hiring that SEO company is worth it for your business in 2023.
And if you are that agency even then you need to explain benefits of this digital marketing technique to your clients.
Mentioning this worth & value is one effective way how to explain SEO to clients.
To conclude how worth SEO is, we just leave you with this question and our answer to think over yourself and decide.
Is It Really Necessary to do SEO? (To Conclude)
So, is it really essential to do SEO?
Let us say instead you need to figure out if it is absolutely needed to do SEO for your business?
Here is how we answer that.
You need to do digital marketing for your business.
And you need results too.
Now search engines are the only platform which have a user base who is actively searching for something.
This something could be information or products.
You as a business can tap on this user base and gain.
You need social presence. But social media users are not usually searching and are not always ready to buy.
Therefore, search engines primarily give you best marketing opportunities and more leads for your business.
Now, as we said before, you can get search traffic with SEO and with PPC.
How to wisely select and differentiate?
Let take an example of stock market to help you understand what is SEO vs PPC and how to select.
Let us say you are a regular investor or just a beginner in stock markets.
I am taking this example as I have seen how this market plays and have worked in it too.
And this is a little easier way to understand worth and necessity of SEO.
There are two ways stock markets work for investors.
Short term and long term.
You figure out which stocks are going to give a good yield or return in a short time, or may be in few days.
You buy these stocks and then sell it as their prices go up.
This is of course risky. You may bet on wrong stocks. Or you may wait a little longer and prices suddenly fell below your purchase price.
You suffer losses.
Even real estate investment plays something like.
Now you trust the stock market and invest in it for long term.
You invest in little broadly in different stocks or companies.
You are willing to wait and see your value go up.
Stock markets are always going up if you take the long term perspective.
This way you are investing and your investment grows year by year.
This is what SEO gives you, long term gains if you invest wisely and are willing to wait.
Take search engines as stock market.
If you want short term gain then put your money in PPC.
The difference here is that there is no loss. Rather loss is substituted with high cost.
Running PPC for long term is highly costly.
And if you are a small business then much of your marketing budget may go towards PPC.
Yes, you will get traffic, but that traffic and each click you are getting is costly.
On the other hand there is SEO.
It is the same as investing in stock markets for long periods.
It is a long term strategy. It gives you free traffic.
With SEO you can keep growing your traffic.
Even if you do not scale up, you can at least maintain your rankings and thereby your traffic too.
Your business keeps getting leads at a very reasonable budget.
This makes SEO absolutely necessary for your business.
We are not saying at all that you do not use the other digital marketing channels.
Businesses need PPC as well social media marketing.
But as a conclusion we want to say that SEO is really necessary for your business in long term.
And yes. SEO is worth it.