SEO Process: What are SEO Steps for New Website in Digital Marketing?

Is there a process for doing SEO, especially for a new website?

Yes. SEO has a process. And this process has steps.

So to optimize any new website for search you need to follow this process and the steps.

Learn about the complete search engine optimization process and steps when you do digital marketing for any website.

What are the SEO steps for new website to build search engine presence, rankings and traffic?

SEO Process: What are SEO Steps for New Website in Digital Marketing?

Understand The Search Engine Optimization Process

The SEO process helps all those websites to target those searchers on Google and other search engines.

Search Engine Optimization is that process which helps websites to get organic clicks or traffic from search engines.

This process is what we are going to explain here.

This is the SEO process for a new website.

This process and steps is also how you learn SEO fast from scratch as a beginner.

What you learn is how to practically do optimizing. So if you have your own website then this is how you learn to do SEO on your website.

We explain this process as part of digital marketing which any or every website or business practices or uses in today’s world.

What is SEO Process About

What is SEO process and what it is about?

The search engine optimization process is about how to optimize a website for search engines.

This search engine optimization process is about going from basic to advanced or higher level or stages of website optimization.

There are few things which you need to do first. And there are advanced level steps which you can only do once your basic steps are complete.

This is SEO process of optimizing a website step by step.

Let's take an example to understand.

As a beginner you cannot right away run or play any professional sport. You need to prepare.

You need to prepare your body first with the right type of exercises.

Then you will start learning the basic steps or techniques of that sport.

Then you will practice to master the basic steps.

Then only you go to advanced training and after that you get ready to play that sport professionally.

Same way, the process of SEO is preparing a website with step by step optimization for search engines.

What is the Process of SEO?

What is this process of SEO?

SEO or search engine optimization is the practice of necessary and important actions to optimize a website for search engines.

Search engine optimization is actually about how we go about optimizing a new website.

SEO is a professional practice which follows a methodical and effective way of practising website optimization for search engines.

There is a methodical and effective way of practising website optimization for search engines.

How we do and follow this optimization becomes the SEO process.

The whole search engine optimization process is also a beginners roadmap of what is SEO and how it works.

SEO Process of Getting Traffic By Optimization

SEO is the process of getting traffic by optimization.

Let us understand it this easy way.

Why we do SEO?

We practice & follow search engine optimization process to make a website rank higher on search engines so that it gets more visibility and gets clicks or search traffic.

We optimize a website to help it appear on search engines when people search for queries.

This we do to make them see our website and help them to visit it by clicking on our website link on the search engine result pages (SERP).

It is the practice of necessary and important actions to optimize and prepare a website so that search index and database can include it in their index to show when people search for it on Google and other search engines.

The goal is to make it rank higher than other competing websites so that we get more visibility and we get clicks from as many searchers as possible.

So the ultimate goal of search optimizing a new website is to achieve higher rankings so that we get clicks from search engines.

You can also learn complete SEO beginners to advanced strategies which covers every step of SEO process to get ranking and traffic from search engines..

You cannot optimize a website completely for search engine visibility and rankings with any single step.

This is because to achieve ranking we need to do important things or take important actions and steps on and for our website. All this is the process of optimization in SEO.

Here is how the process goes.

SEO Process Outline

This is the typical process of SEO that professionals and experts follow for a new website search optimization.

  • Know what people are searching for
  • Get our websites on search engine database
  • Get our pages indexed to target right queries
  • Have the right content for the users
  • Improve our website positioning to get more views and clicks

This is all what we need to achieve with the help of search engine optimization.

These are the objectives of optimization which we need to achieve to finally reach our goals of ranking and search clicks.

The techniques which we use to achieve these objectives the steps of SEO process.

The Steps of SEO Process

Know your audience - get to know your customers

Who are your audiences? These are the audiences you want to target and reach. They are your prospective customers from the search optimization's point of view. Start with the audience who would be interested in what you have to offer. There could be versions of interest. So the next step would be to know their interests. Are they interested in buying, or looking for some specific information that could assist them in buying it, or some very general information? If you are a seller of a product then your audiences are the ones who want to buy or want information to assist their buying decision.

So, on the basis of which type of audience you want to target, you can decide about which pages or sections of your website would serve best for them. Then you need to know what each set of audiences will be searching so that you can create relevant set of keywords.

Target the right keywords (audience) - long tail is the talk of the town

You know your audiences. Now you need to target them. That means targeting those search terms which they are using. All this requires extensive keyword research. This also means knowing their intentions and matching those with the right keywords. What all search terms they would be using to find your products, services or business would form the basis be your keyword research.

So, your customers' intention decides what keywords you need to target. Or, more specifically, the customers whose intention matches your business, marketing and your SEO goals decide your main keywords.

This is where long tail keywords, key phrases and LSIs come in picture. You should focus more on these, and especially at the start of your SEO. This is because these types of keywords will bring the audience which you are looking to target and who are more likely to convert you're your present or prospective customers. Second reason for this is that these keywords are little easier to rank for.

When you want to know how to rank a keyword fast for your website then long tails are the answer. The key phrases, long tail will also nicely set up your SEO and your website for better quality and relevant traffic.

Build right content - keep in mind what audience is looking for and answer them

What are they going to find out when your targeted audience visits your pages? This is where you build your content. Not just the home page or any single page, but all the pages of your website. It is very important to maintain content quality across all your pages because someone may visit any of your pages out of blue or out of curiosity and if quality of that page is not of the same level, then you stand a chance to lose that prospect.

Secondly, if all your pages are important for you and are indexed in search engines then they are candidates for keywords targeting and ranking. And if any prominent search engine finds some of your pages having low quality or thin content, then your entire website may suffer and your domain authority, rankings can dive down a little or even more.

Do not go overboard with this. Just keep in mind to create content which best answers what your audience is looking for.

Ready your website - be mobile

Did you forget about this? It happens often. Before you go all out with off-page SEO, you need to take into account how your visitors are going to come to your website and how do you expect them to behave.

The first part means, get your site mobile ready. Each passing day mobile views and clicks are increasing. More and more people visit websites on their mobile. So you need a website perfectly designed for mobile. In fact the word now is that you should first design your website for mobile viewership and then consider desktop version of it. In very near future, majority of viewership is going to be mobile. Isn't this why Google is so focused on enhancing and promoting mobile search? Even so, that they have recently brought out their mobile first indexing. Got the Idea!?

Oh, and yes, do not forget internal linking.

Optimize and build the right links - be present at the right places

With all very set with audience, keywords, content and mobile ready website, now it is time to make some rankings. Don't get too excited just now. This is a huge task and research in itself. You do not start building random and easily available backlinks.

But yes, having done the hard work of targeting right keywords and building good quality content across your pages, building of quality and relevant links will not be that tough and your website will get rewarded with rankings and traffic sooner than later.

With good content, all that is needed is to get in front of the right people and you may get loads of natural and high quality links. You can start blogs too with high quality and customer focused content and start reaching out to other blogging sites or sites who have a user base similar to yours but are not your direct competitors or are not using that customer base in the way that you are i.e. sell them. Guest blogging is one of the great ways to build high quality and relevant links.

There is no harm in doing link building the traditional ways i.e. business listing, profile sites, bookmarking, etc., provided you do not overdo it. As a matter of fact it is also required. One last advice, keep an active track of all your links and remove any bad link as soon as you find it or realize.

You are all set to go now. All the very best to you!

SEO Steps for New Website

1. Opening Google Accounts

When you start doing SEO you will be needing these two Google accounts, for monitoring your search and rankings progress and do lot more. The two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.

2. Keyword Research

The first step to start with is finding all probable words, terms and phrases that belong to your niche and are relevant and applicable for your business or your website.

You could start with listing all the terms that you think relate to your website and could represent what you are focusing on. You can also start to think from the point of view of your target audience, the searchers.

How would they find you on Google and what all could they search for. What terms could they use?

After finding these terms you will have to see which ones are actually relevant for your business. There would be many terms which are related to your niche but do not belong to your business. These terms would be the ones which are not relevant for your website SEO.

Select the keywords or terms that are relevant for your business and would help your website reach your target audience on search engines.

3. Writing content

You need to create or learn to create content for a website. It could be blogs or content about companies and products. You can start with your website for practice.

Start writing content focusing on your keywords. Take one keyword at a time and write blog or pages on that.

Content plays a very important role in ranking. Its importance in search visibility and rankings has been increasing continuously.

If you can develop a practice and skill of writing user friendly and keyword specific content then it will help in your search engine optimization a great deal. Write content in natural language without over focusing on your keywords. Your language needs to be simple eight grade English.

4. Use On Page SEO

Now you have your list of keywords for each page. You know which topic your pages would be and which are the keywords that each of that page will be targeting.

But, how do you make sure that the content of each page points correctly and in the best way to that keyword? How do you properly target your keywords for each page? And how do you make sure that the right keyword or keywords are indexed for each page and how to make sure that you are setting them up rightly for rankings?

That is where on page SEO comes.

On page optimization or on page SEO is that part where you use all your targeted keywords at the right places. This also means improving your content to better fit and represent your keywords.

With on page optimization adn by using keywords at places where they should be you tell Google and other search engines what your content is talking about. The techniques tell Google which keywords you are focusing on, targeting and talking about. And so the search engines index these keywords and thereby with your further SEO efforts those keywords start to improve their rankings.

On page actions and activities help in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages so that it is visible to more and more of our targeted audience and also gets more clicks and visits by them.

There are few important places where you can and should use your keywords. The reason for this is that this gives your user a very idea about what the page is about. They can instantly and easily understand what they should expect to read or find on the page.

These are the Title, the URL and the H1 (this is the main header tag on a page).

How do you use your keywords in these three places? By looking at the purposes each of these serve.

URL is the name of the page. The name has to be relevant.

Title is what tells searchers what the page is going to talk about and what all it is about. It introduces a searcher to the topic.

H1 is the main heading of your page. It is like a second Title but it is on the main page and in the content.

Looking at the three purposes you should use your keywords accordingly.

Apart from the three important places there other places too where you can use your keywords. Keywords are also used in content (avoiding over use or stuffing of any keyword).

5. Do Technical SEO Optimization of Your Website

Technical SEO is about how well you prepare your website to be accessed by Google and other search engines. This involves doing various technical things on the website so that your site becomes more search friendly.

This also means doing tasks or taking steps to make it easier for your users to access and read. Technical SEO is also a one-time step but it is more of an ongoing process and a very important one. You are required to check and remove the technical errors as they come.

Again all the technical SEO steps are done so that your site remains indexed, is visible on search engines and can be easily accessed by searchers from the search engines when they click on your SERP position.

It also involves steps to ensure that once your users have clicked your website and are ready to be on your page they have a good experience and can access your website easily.

Technical SEO is also called on site SEO as the techniques used here apply more to the whole website than individual pages.

Submitting your website to Google is the first and the most important technical SEO step. This involves creating a sitemap. It is an xml file and is named as sitemap.xml.

There are many free sitemap generator websites and tools. And you can also manually create your own sitemap (and this is advised). Our complete SEO course trains you thoroughly on this and many more technical SEO steps.

Ensuring your website and its pages load fast is another technical optimization step. This means improving website speed and removing or correcting all the errors which make your site slow.

There are many more technical SEO techniques which you learn in SEO. Few of these are:

  1. How to use Canonical tags
  2. How to use redirects
  3. Understanding 301 and 302 redirects
  4. What is 404 error and missing pages
  5. What to do for missing pages
  6. How to improve website speed
  7. How to submit sitemap to search engines
  8. How to make website mobile friendly

6. Mobile SEO

Mobile SEO means optimizing your website for the mobile viewing. People are now increasingly using mobiles to search in Google and other search engines. Doing mobile SEO means preparing your website for those searchers and users. It means making sure that your website designing is suitable for mobile viewing and your website appears as perfect as possible.

So, the designing plays a very important role. Your content and its designing for mobile viewing should be simple and clean. On mobiles we do not have too much width. Think from the size of a smartphone. All the content will be scrolled down, one after another.

Why you need Mobile SEO

You need to do Mobile SEO for two reasons. One is because people are now using mobiles more and more these days. And this trend of using mobiles is ever increasing.

Two, Google has now shifted to Mobile First Indexing. If you go URL inspect and paste any of your indexed URLs then you can see a line saying Crawled as: Googlebot Smartphones.

Three, almost every type of user for every type of queries use mobile for search. However, local searches are mostly or more done by using mobiles.

7. Start Off Page SEO and Link Building

Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.

You know what are backlinks and why creating or building such incoming links for your website is important in SEO.

Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.

So, now let us discuss about how to build more backlinks. This is called and done by using the Link Building techniques. Let us know what these techniques are in SEO.

What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.

Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.

What you need to do here step by step: The Off Page SEO techniques.

  1. Google Business listing with complete profile
  2. Bing Business listing with complete profile
  3. Business profiles on all major social media platforms
  4. List your business on business listing websites or platforms
  5. List your business on local and niche directories
  6. Make use of social, discussions and networking platforms
  7. Start writing blogs for your website
  8. Write articles or blogs on other websites or platforms
  9. Use website content re-publish it on content sharing & publishing websites