What is SEO Importance in Digital Marketing?

What is the importance of SEO in Digital Marketing?

Why this technique is so popular that most businesses doing digital marketing incorporate SEO as one of their most focused marketing and growth strategy?

Let us understand what is SEO importance in digital marketing

SEO is important and this you can hear from digital marketers, not just SEO experts.

And this is because how SEO helps in digital marketing of business and in its growth.

You know that SEO is one of the techniques of digital marketing.

So, let us understand what makes SEO important as an online marketing technique.

What is SEO in Digital Marketing?

Let us understand what is SEO as a digital marketing technique.

As we know SEO stands for search engine optimization. And by understanding its full form and definition we can understand about SEO and the role it plays in digital marketing.

As we said at the beginning that digital marketing is a set of techniques and platforms.

There are 2 most popular platforms we use to do digital marketing for websites. These platforms are search engines and social media.

When you want to target search engines for digital marketing organically then what we do is SEO.

SEO is all about optimizing websites to make it appear in front of more and more searchers on search engines. For this there are steps and techniques.

If you want to learn SEO then you need to start with the basics and learn the techniques.

A perfect roadmap for beginners can show you the path to website optimization. Because you need to learn and understand the complete process of SEO.

The best way to learn optimization is to start with your own website.

This is what SEO is in digital marketing.

Role of SEO in Digital Marketing

What is the role of SEO in digital marketing? It helps a website target search engines for more visibility, views and clicks, as an important organic digital marketing technique.

The clicks or the traffic a website gets from search engines by doing SEO digital marketing is called organic or free search traffic.

So the role of SEO in digital marketing is to get free or organic search traffic. The other way of getting clicks from search engines is by doing PPC. This means paying to search engines for website visibility and clicks.

Importance of SEO in Digital Marketing

It helps you get organic or free clicks from search engines.

This is the importance of SEO for business in digital marketing.

This is the real benefit of SEO in digital marketing.

Do you know that by doing search engine optimization a website can aim for and get hundreds of clicks on a regular basis like monthly.

And you might not know there are thousands of websites which get clicks in thousands of millions.

This is the real value of SEO in digital marketing.

You cannot get these many clicks free from social media organically.

And if you pay for these many links whether it is search engines or social media, this is going to cost you so much.

Apart from this there are more reasons that make SEO important in digital marketing.

Here are the key benefits and advantages of SEO that make it an important digital marketing channel.

More Benefits and Importance of SEO in Digital Marketing

Affordable and Cost Effective Marketing

SEO offers the most cost effective digital marketing.

As we said above a website can get tons of regular traffic by doing search engine optimization.

This traffic also grows over time if you continue the optimization efforts.

And you do not have to pay for every single click that you getting.

Digital Marketing that you can Easily Expand

There are two reasons that makes SEO as one of the easiest digital marketing method that you can expand.

First reason is that it does not cost you that much to expand and extend SEO reach and growth of your website, as already explained.

Second, with SEO you can always discover more keywords that are relevant for your website and target these.

This is how SEO works for business growth.

Outrank your Competition

With the help of SEO you can outrank your competition in many ways.

SEO starts with research and it involves competitive and other analysis.

On this basis you can find ways to outrank your competition on search engines.

If you find new keywords or keywords that your competitors are not targeting then this is straight way to rank and get clicks which your competition is not getting.

Second, you can outrank your competitors on the keywords that they are already ranking by creating better quality and more relevant content. And support this with better optimization and more quality backlinks.