Why do Keyword Research and why it is important in SEO
When a website needs to target their audience on search engines they need to keyword research.
When a website needs to rank then it should have researched their keywords well.
When you want to know what your audience is searching on Google and what they want to know, you research the keywords they use.
When you want to rank or grow traffic then it is again the question of how well can you research about your important terms and keywords.
You need keyword research and it is very important for your SEO.
Let us understand it more.
Why do Keyword Research
This is why you need to do Keyword Research.
Keywords are important for your SEO and they carry out the most important roles in search engine optimizing your website.
Here is how to understand why you need to do keyword research.
You need to rank your website on search engines. This is why SEO is important and why you do it.
Your keywords are those words that you rank your website for.
If you want to know how to learn SEO fast then keyword research is the most important thing to learn.
Without having the right keywords across your web page (for which there are on-page SEO practices checklist) you cannot move ahead with search engine optimization.
This is because.
Google may not find the right terms for which to index and categorize your page to appear for search queries and terms.
This will result in your page not appearing for the search queries for which you created the content.
As a result your website may not rank for it’s targeted keywords or you find it more difficult to rank for the right keywords.
What is Keyword Research in SEO
Keyword research is the step and technique with which you start to optimizing a website for search engines.
Researching your keywords is how you start doing SEO for any website.
Doing SEO means optimizing a website for search engines.
What search engines look for is content on your website.
But how do search engines find out what your content says so that they can understand what type of searches and searchers your website is made for?
They look at keywords, because people who search on Google use terms which have one or more keywords in it.
Keyword Research is finding those keywords which if you use in your content then you not only can target a set of searches and searchers but also add meaning to your content and make it more user friendly.
Keyword Research is the important part of SEO
Keyword Research is the first step of search engine optimization.
And it is not just the first step. It is much more important than that.
Keyword Research is actually an ongoing process.
If you want to understand what SEO is in simple words then it optimizing your keywords to rank your website on Google. And you cannot start this if you do not research your keywords well enough.
We know that search engine optimization is important for business as it can bring tons of traffic to their website.
And for this you need to keep researching your keywords and not just at the start.
When you build your website presence on search engines you start with this research.
When you want to rank websites on Google then you do further research and analysis into keywords.
And when you want to grow organic traffic of a website then it is the keyword research which becomes the all important platform to improve and increase search engine clicks to your website.
Let us understand this in detail.
Keyword Research helps your SEO reach new milestones
What does it mean to do Keyword Research, really. What does it include and how do you research your keywords?
For beginners, keyword research starts with finding the keywords which your website can target.
What this means for your website? What you need to do here?
Researching your keywords means knowing what people are looking for on search engines that is related to your website. You need to also find how they search.
You start thinking as a person who wants to find your website on Google.
You begin to think of the terms that point to your business or the information your website provides.
This way you start discovering the terms people use on search engines. These are the terms you want to find for your website.
This is how you start finding keywords for your SEO.
But it does not stop here.
Companies often go to professional SEO consultants with the problem that although they are doing search optimization of their website or have done that yet they are not ranking on Google first page.
Your consultant will audit your website. Among other things, the first thing they look at is your keywords, and their targeting.
The purpose is to find out why your website is not ranking.
This involves evaluating if your website is targeting the right keywords, they may even ask you if you did properly researched your keywords.
They evaluate and analyse competition for your keywords to find out where your website stands what is the gap.
This is going beyond the initial researching of keywords.
Then there are websites which are ranking but want to boost up their organic traffic. They want to increase their traffic from its present level.
These websites may need to consult ranking experts who know how to get traffic.
For such experts this is often a situation which has two aspects.
First is that your ranking or top pages are not ranking for as many keywords as they can or should.
Second is that the website has not really explored topics beyond their money pages or commercial keywords.
This again brings up the need of a wider or deeper keyword research which the expert will do to increase traffic to your website.
So, what all this analysis says is that keyword research is not a one time task. It is that important part and job of SEO which you need to do many times.
It is that step which you will need to go back and refer to again and again as long as you do SEO.
Especially if you want to drive results and more of it from doing search engine optimization of your website.