What it means when session duration shows zero in Google Analytics
Why Google Analytics shows session duration zero? This is a question lot of SEOs and business owners and all those website owners who are tracking their site search performance must have asked.
At least many more of us have noticed and wondered what is the problem and why my analytics account is showing 0 (zero) as the time duration of all my sessions during any day.
When you learn SEO well and practice it and become an expert and know how to rank your keywords fast enough then you will come across this question. Because now you are getting traffic to your website and wonder why my Google Analytics shows zero as you are tracking your day-to-day SEO traffic. You wonder whether your users are not spending any time on your website. Having acquired some expertise in doing SEO after having ranked THOUSANDS of keywords that bring tons of traffic, I believe I can answer your question here.
So, let me straight away give you an answer to all your questions.
The answer is NO.
No, the time users spent on your site when session duration shows zero is not actually 0.
And, yes, your users are spending time on your website or web pages and yes they are reading your content.
You will then right away ask why Google Analytics says that your session duration is zero?
This is because your users are not taking any action on your pages.
There is nothing wrong with your page, with your page content and certainly nothing wrong with your analytics account or website loading speed.
Your users came to your page, they spent some time but did not take any action.
What does taking any action means?
Action means clicking on a button, a link to another page once a user lands on your current page.
It is all about how Google Analytics tracks and records a session and its duration.