THE ULTIMATE How to Learn SEO step by step 101 GUIDE online
This is the ultimate How to Learn SEO guide, tutorial resource & 101 for beginners. Here you know how to learn search engine optimization from scratch and fast too.
What this SEO learning 101 guide covers:
- Complete guide to understand SEO from the very beginning
- Beginners SEO Tutorial
- How to learn (and do) SEO fast steps
There is one important question about learning this search engine ranking skill. Businesses, startups and many website owners and bloggers want to learn how to improve search engine visibility of their websites and get traffic.
What they want is learn SEO faster for their websites as they want to use it.
So, for them we have few quick learning tips on search optimization of their websites. And since they look for proper learning but a little quicker we answer that very important question here too.
Can I learn SEO in one day?
We tell you how you can learn to do and start SEO for your website in one day and from the very first day of your learning.
You will be learning search engine optimization here with the help of step by step tutorial, tips, chapters, answer and other learning resources on SEO.
Learning SEO is simple and easy. All you need is right platform & guidance, right knowledge, keep out of information overload.
And there is a need to learn search engine optimization fast when you are learning it from scratch. In fact people ask "Can I learn SEO in one day"? For many it may not seem possible or the right question to ask. But I have answered it here in the last, after I cover how to learn SEO fast.
Do you want to learn from scratch but BEST?
Do you want to learn it at home?
Do you want to learn it very easy online?
Do you want to learn it complete without attending any classes?
Do you want to start learning it for FREE?
Do you want to learn it fast and quick?
Do you want to know how I learned and my story?
Here is the perfect & ultimate Learn SEO Guide 101 for beginners.
Here you get all the answers and solutions to help you in your learning journey and make it fast & fruitful.
Learn SEO FAST in Delhi India in 2021 to become an expert the quick way
Let us hit the fastrack button first and fast.
How to learn search engine optimization fast & full to become an SEO expert in 2021? How do learn to do SEO like a pro much quicker & faster than others in just one year or even less?
Here is the answer.
This is how you can learn fast in Delhi or anywhere in India with our fastrack SEO course in Delhi. This takes you from beginner to expert level much quicker.
- Learn how to start SEO for a new website
- Learn how to properly submit website and pages to Google for indexing
- Learn how to find best keywords and more keywords
- Learn which keywords will rank faster and how to find those
- Learn to do best on page optimization to boost keyword rankings
- Learn how keywords rank and the process of how to rank those faster & properly on the first page
- Learn how to build links with Link building strategy 2021
Learn all these and become an SEO expert in 2021 faster.
And if you are in the US, UK, Europe and any part of the world then you can enrol for this Complete SEO Training Masterclass 2021 and become an How to Rank Keywords Master.
Now on to this Learn SEO Guide with more tips & steps for faster learning from scratch.
I learned SEO on my own. I made mistakes and learned from it too. I did many experiments and learned a lot from those.
I even ranked thousands of keywords #1 on Google and so I decided to teach what I learned in how to rank top on Google with a complete SEO masterclass. Learn how I ranked #1 on Google with complete SEO course and How you can RANK #1 on GOOGLE too. I also offer expert consulting for SEO.
Let me now help you in learning.
So, let us start learning SEO.
This is the perfect guide to start and learn the best way and get the right answers to help know how you can learn SEO on your own.
This is the best how to learn SEO online free step-by-step guide for you as we give you answer to all three questions about learning which are:
- How to learn
- How to learn from scratch
- How to learn it fast and quick
Few Questions on How to learn SEO
What does learning SEO on your own means
If you have or had this question “Can I learn SEO on my own” then the answer is yes you can very much learn SEO on your own.
Here you will be doing just that. When you learn search engine optimization by reading surfing through blogs, tutorials, guides and even online courses and then you make efforts to search more, find more and learn more then you are learning on your own. Learning SEO online or learning it at home is very much learning it by yourself. This means to teach yourself SEO on your own.
Is it worth to learn SEO in 2020?
What is its value as a skill & career
Before learning it many of us wants to be sure about taking SEO as a career. They want to know whether it is worth to learn SEO in 2021 & beyond.
When a beginner asks whether it will be worth learning SEO then they probably have these questions. Can they make a successful career out of it, will it be a good career choice for them, is SEO a worthy skill to have?
Yes, SEO is very much worth learning. You should definitely go ahead and learn it. It is a skill. It is a very important skill that is very important. It is a great and wonderful career and growth opportunity.
A much more detailed answer on whether SEO is worth learning is here.
But let me share with you in brief the value I got from learning it.
Is SEO hard to learn?
You might have this question in your mind. How hard SEO is to learn for a complete beginner?
This is an obvious question to ask here, just as every learner will ask whatever the professional field might be.
And you most likely to ask it once you have some idea and understanding about search engine optimization. That is why we cover it here after we have given you a basic level understanding of SEO.
There are two things you need to understand here. One is the actual difficulty level and second is the why beginners think it is difficult to learn and what makes them think.
To answer it in short here. It is not that difficult. People from various fields and non-technical fields, like me, have learned it well and have even gained good expertise.
Here is the complete answer and resource on how hard SEO is to learn.
How much time does it take to learn SEO?
The next question is how much time learning SEO takes.
You want to learn search engine optimization to find a job, build a career. You might be looking forward to starting offering it as a service as a freelancer.
You even might have your own website and want to make it rank and build traffic for it. And so in all the cases and especially in the last one you want to know how much time will take you to learn SEO.
Go here for the complete answer and the time it takes to learn it from scratch and to learn it full.
How to Learn SEO in 2021
How to learn SEO from Scratch in 2020
To learn SEO from scratch and the very beginning means learning it from zero and therefore needs a step by step process. It starts with a proper understanding of search engines, SEO & websites, how each one is connected with the others and the roles each play.
This is because we do SEO for websites so that they gain higher visibility on search engines. This is the short introduction of SEO and why we do it. After this you move on to what to learn in SEO which means how to do it.
This involves all the steps or tasks of the complete SEO process and the various fundamentals, concepts and techniques used in each of the SEO tasks or types.
This is learning SEO from scratch.
This is the best approach to learn SEO for every beginner. Even if you know a little about it you should look at it from the beginning and start. This will surely help you to understand how to do search engine optimization better.
There is a reason for this too. This learning from scratch approach not only helps you learn the techniques but also makes you understand the three most important aspects of doing SEO. This is the complete environment or framework of the SEO.
Basic SEO Understanding
We help you learn about basic SEO knowledge more and better by presenting this basic knowledge on SEO as an infographic and then as detailed text by section.
What is SEO and what we mean by this term
SEO stands for search engine optimization. What we mean by search engine optimization? It simply means optimizing a website for search engines. SEO is a step by step process and professional practice.
The SEO practice comprises of various techniques which help websites target people who use search engines for information.
Search engine optimization helps the search engines discover and recognise your website and its content as helpful for and targeted towards the information which people are searching for.
Search engines and how they work
Search engines are where all the action take place. They are centre of this search engine optimization field, and drive the industry and its professionals.
Search engines like Google follow systems which they have developed over these years to analyse and present you the best information. When there are billions and billions of pages and tons of content and information, there has to be a system to read, categorize and present the best and most relevant information and content to every user or searcher.
The basic function of a search engine is to find you most relevant information from web. How they do this is by creating programs and systems to do the following to display the most relevant search results for your queries:
Crawling: read website content
Indexing: categorize discovered pages
Ranking: rank those pages
When we do SEO we optimize and improve websites, web pages and content for search engines. We do it to help our pages and content gain more visibility on search engines. So, we have to do all the things and to much extent as per the guidelines and parameters set by these search engines.
Learn SEO fundamentals & techniques step by step
Let us go through each of the part of SEO which you will be learning and see how it is better to learn those things online and how online approach will help you learn more and better.
Now you should learn SEO through these basic and fundamental steps which we all need to SEO optimize a website. These are set of practices which search engine optimization covers. These are the basic steps through which we learn search engine optimization.
Let us learn how to do SEO from the very beginning
Open Google Accounts
When you start doing SEO you will be needing these two Google accounts, for monitoring your search and rankings progress and do lot more. The two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.
Submit your site to Google
You need to submit your new website to Google so that it can crawl and index all your new pages. You need to submit a sitemap and also a robots file to Google.
Submit sitemap to Google
A sitemap is an online document which you upload on your server as a unique webpage which lists out all the pages of your website. It is an XML, and not HTML, page. It is called XML sitemap. It is written in plain text with no linking or hypertext.
You can create a sitemap in any HTML editor and it is named as sitemap.xml. This is how it looks like
We said that with search engine optimization we target and reach searchers. This is done only by using keywords. The aim of search engine optimization is to make a website rank for keywords. So, the first step is to know and find your keywords.
This is what is covered in keyword research. Whatever the niche or industry your website is into there are words, terms and phrases that describe and list all the aspects of the niche and what all your website focuses on. These are your keywords.
You need to find keywords which represent and talk about your content as closely and properly as possible.
What are keywords?
Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.
There are two sides or aspects of a keyword. On one side these represent a website and its content and on the other side they represent searchers.
Keywords are those words that define and represent the theme, subject and meaning of the content of any web page.
When you create a web page then you fill it with content which is text, images, etc. Every page is about some topics or subjects and it talks about those. Keywords represent those subjects. If you want to tell anyone what your page is about, in a single word or few words or in a short sentence then those words or sentences are your keywords.
On the side of searchers, keywords are the words that represent and tell us what searchers are looking for.
Similarly, a searcher is looking for some detailed or brief information about something for different purposes. If we have to explain to someone what we are looking for then we may use a sentence for it. That sentence will be created around the keywords. In the same way, when we want to search for the same information in a search engine we type in those words or the sentence. Those are the keywords which searchers use to find the information that they are looking for.
Why we need keywords
Keywords are very important, in fact are the core and base for SEO and what search engines focus on. Nearly since the invent of web search engines, keywords are used to categorize the websites and index these. Every page is indexed, categorized and ranked for keywords.
Search engines categorize and index web pages on the base of keywords. They match web pages with search queries based on keywords. They rank web pages for and on the basis of keywords.
Keywords are the most important aspect of SEO. And perhaps therefore, keywords are most abused, overused, misunderstood, misused and over optimized.
These are what search engines match queries to. And these are what websites optimize for.
We cannot write a meaningful and effective article or essay or a news without giving it proper heading and dividing it with various sub headings. These are what keywords do. They define and categorize content. Keywords indicate the meaning of content.
When we begin to understand keywords we also need to know what are queries and also know the similarities and difference between the two i.e. keywords and queries.
Website is of no use if it does not has content. What is content? Content mainly refers to the text, words, sentences a page has. But it also covers the media files we use on a page which are images, videos, infographics, charts, etc.
All the web pages have content. Without content you cannot make your pages useful and searchable. Without content you cannot target and serve your audience which you want to focus and reach through keywords.
The next step is to write content that best describes what you do or offer and also best explains and supports your keywords on that web page.
It is the content that drives traffic and attracts engagement. The keywords become the anchors to give the right direction and the right headings.
On Page SEO
You got a good overview about and learned the purpose of on page SEO in the section about how to learn SEO from scratch. What you learned is that on page SEO is about using a set of optimization techniques that helps in properly presenting our keywords and content. Let us understand it further and elaborate on this.
There are two aspects on every page: keywords and content. Both presented through codes and sections. On page SEO is optimizing how and where we use keywords through these codes so that we can better optimize the whole page and its content for its targeted keywords. With this we tell Google that these are the keywords we are focusing and looking to index and rank and this is the content that supports those keywords.
What is on page optimization and why you need it
On Page optimization is one of the fundamentals of SEO and is also called as On Page SEO. It is what all you do on the pages of your website which tells search engines that your page is about. It tells Google that these are the keywords you are trying to target and focus on through each of your pages.
On Page is also for the searchers. In the same way it informs Google about your focus keywords, it also clarifies to the searchers and your audience & viewers what they can expect from and on the page.
On page SEO is using techniques to properly present your keywords and content with the right optimization.
You will learn how to do on page SEO through our next sections on how to learn SEO.
On page SEO is therefore also called as on page optimization. This is all about how to properly use your keywords at the right places on your web pages and in the content.
You cannot just put your keywords anywhere in your content and on a page and expect Google to understand your page, index it for the right keywords and then rank it too.
You also cannot write content in any way and just put it on your page.
So, you need on page SEO to help you both in using keywords and writing & presenting content.
Among all the on page SEO techniques, there are three key techniques or places where we use our keywords on each of our web pages.
These are your Title tag, URL, and your header tags.
Technical SEO basically means making a website accessible, readable by search engines. This makes sure that a website is technically ready for search visibility.
Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.
Every website has many technical aspects which are optimized and these are not that difficult to understand and do. Sometimes it is also about correcting the technical errors of a website.
Need for Technical SEO
Everything is based or driven by technology. And when you talk about searches and the search engines it gains much more importance. To reach your users or viewers through search engines you need to make your website ready and accessible.
When your website can be accessed and read properly by the search engines then only it stands a chance to reach the searchers.
The steps or techniques to make your website and content accessible and readable both for search engines and your users is covered under Technical SEO optimization.
These are simple to learn and do techniques which you need to do. Technical SEO helps in ranking of your keywords and making & keeping your search friendly and visible.
Few basic and important technical optimization factors are:
- Improving website speed
- Submitting sitemap to search engines
- Making website mobile friendly
Off Page SEO
Off page SEO is where you actually make your website improve its keywords ranking and search visibility. Off page means a set of techniques and covers all the techniques which help in improving visibility and reach of a website.
Off page is about all the actions and techniques which are done outside of your website but aimed towards your website.
Off page basically covers strategic, planned or methodical ways of promoting your website and its content, make it reach to online users, and increase its online visibility using various techniques.
Building links or backlinks to your website is the most important part of doing off page SEO. And there are various linkbuilding techniques which you learn in SEO.
Let us put it in very simple words. No matter how good your content is, how well optimized your websites is. And no matter how relevant your keywords are and how well you have used these, your website will not rank.
Unless, you build some links.
These are called backlinks.
And there are techniques to build backlinks to your website.
What is a link?
What is a link with reference to off page and link building. A link is a short form of hyperlink. Hyperlink is an HTML link which connects one web page or an online document or file to another web based page, file, document or media. A link or hyperlink has the following elements: a source page (the site or page where the link is created); hypertext on which the link is used; and a destination page (the page you visit when you click on the link created).
What is a backlink?
A backlink is an inbound link which a website gets from another websites. A backlink is created when any other website creates a link on its page which refers to our website as source of some information. Backlink becomes an incoming link for the targeted website while it is an outbound link for the source website.
Why backlinks are important
Backlinks are the most important ranking factor for search engines and the most important part of SEO. Since the time Google started viewing backlinks as a vote to a website from other different websites, backlinks started gaining importance. Backlinks are also a sign of trust, popularity of a website and its content when other websites refer to its content on their pages.
Without the right quality and quantity of backlinks a website can find it very tough or nearly impossible to rank its pages and content on search engine for its targeted keywords.
Every search engine values backlinks as one of the highest search ranking factors. Good content and quality backlinks are the top two factors which influence search engines page rankings of any website.
Not just this, backlinks expand your reach. Through right type of backlinks a website can reach its targeted audience. When you build links with websites that relate to your website in meaningful ways then you don’t just get backlinks but also gain more exposure, right exposure and also referral traffic.
So, backlinks are one of the most important aspects of SEO and one of the most critical ranking factors.
The above 5 steps are what is called as search engine optimization. That is what we do in SEO, primarily and on the basic and professional level. To learn SEO means learning all the five steps of SEO. You can only do proper or full search engine optimization when you learn SEO through the above 5 steps.
When you start doing SEO for any website then you will be following and doing the above tasks in a planned and methodical way.
Now you need to learn how to use the steps to do SEO. This means knowing what techniques you need should be learning in each of the above tasks to properly learn SEO.
So, let us now move on to learn how to do SEO a website step by step.
Learn SEO Fast in 2021
How to learn SEO step by step quickly
This is how to learn SEO quick in 12 steps
How you can fasten your learning. What it means or takes to learn SEO fast? It is quite simple actually. You need to include this approach into your learning. This you can even do if you are still at zero. This SEO learning approach should have an interest in the subject, willingness to look more deeply and observe, and most important is to practice as you learn.
This is how I would suggest you to make SEO learning into an advantage and best learning approach to become an expert in search engine optimization, sitting right in the comfort of your home.
1. Buy a good online course in India
Yes, you need a good online SEO course to start learning. Learning from an online course is fast and more convenient. Although, you can learn much of SEO from various free online resources, but that will take time. A good course gives all (or most) that you need to know and learn on SEO right to you in one place. That is much better than surfing and searching for days and weeks to find what to learn.
Do you know that now you can learn to rank HUNDREDS of Keywords with an expert SEO training for beginners? Here is the training course you need.
Learn to find & rank for more keywords
Learn what types of keywords rank fast and what helps in ranking
Link building strategies with Link building websites to start doing SEO immediately
Learn the steps and process of How to Rank
This is the best SEO course for beginners from Purpalyn Expert Institute in Delhi India.
2. Get a website for practice
You do not need to be a professional website designer. For SEO learning point of view all you need is a basic website, even without much designing, but where you can upload content. You need it for practice. You can either learn the basics of One of the best ways for this is to take the wordpress.com basic individual plan. If you have a friend or someone who can design then go for it. You can even go to bigrock or Godaddy and they have website builder plans with hosting & domain names.
You need 3 things:
- Domain name
- Website designed
- Hosting account
3. Select a niche subject or industry
The first step to learn about how to do SEO or how to start SEO is to look at the website for which you want to do SEO. You need your website for search engine optimization, for content, for keywords targeting and ranking and to get traffic from search engines.
This is why website is important for your business as it is the only platform to bring tons of free search traffic.
To start your SEO you need to look at what industry or niche you want to focus on. Your business tells you about your niche. Look at what areas and aspects of any industry or subject you want to focus on.
Then look at the type of website you want to build. That will decide what type of audience you would be targeting.
These two factors are important to start SEO as they decide the type of search traffic and the type of keywords you will be targeting.
4. Practice Keyword Research
For this you need to start with finding all probable words, terms and phrases that belong to your niche and are relevant and applicable for your business or your website.
You could start with listing all the terms that you think relate to your website and could represent what you are focusing on. You can also start to think from the point of view of your target audience, the searchers.
How would they find you on Google and what all could they search for. What terms could they use?
After finding these terms you will have to see which ones are actually relevant for your business. There would be many terms which are related to your niche but do not belong to your business. These terms would be the ones which are not relevant for your website SEO.
Select the keywords or terms that are relevant for your business and would help your website reach your target audience on search engines.
Few Types of keywords
Informational keywords – These are keywords which we use to search for some generic information about anything.
For example: top destinations in India, best blogs on digital marketing, easiest recipes for lunch.
Transactional keywords – The keywords that represent the intention of buying something are transactional keywords. These keywords mostly would include words like buy, price, discount, offer, coupon, sale, delivery, shipping, etc.
Many of the local keywords are transactional keywords resulting in purchase of a product or service like gift shops in palam. Although some keywords like the one we mentioned and also including local keywords may not directly mean or represent a buy however, the established understanding behind such keywords is that ultimately the searcher will buy the product.
For example, buy wrist watches online, kitchen appliance on sale in dwarka, delhi.
Navigational keywords – These are the keywords used when we want to look for specific information to find or reach a particular company, brand or a website. Branded keywords come under this category.
For example: Nike shoes, Hyundai car launches
Local keywords – These keywords represent or are always associated with any location. Local businesses use these kind of keywords because they are always targeting location based audience.
For example: famous places in Delhi, apartments for rent in Navi Mumbai.
Company based keywords – The keywords or queries used to find some types of companies or organizations are company based keywords.
These can further be location based also.
For example: furniture making companies, digital marketing companies in Delhi.
Product or service based keywords – the keywords that indicate towards any particular type of product or service.
These usually are location based, because we normally prefer a local vendor when buying something unless we are buying online.
For example: kitchen appliances in lajpat nagar, restaurants in Navi Mumbai.
Branded keywords – The keyword example of digital watches from Timex earlier is also an example of a branded keywords. When we are specifically searching for a brand name or products and services offered by that brand or anything else related to some specific brand then all those keywords are branded keywords.
For example: Maruti dealers, Pantaloon shirts, make my trip holiday packages.
Once you have selected your industry or subject, try to find all the keywords that you can find on that subject. Here one SEO insight will help you in selecting which keywords to write for.
There are two more types of keywords which you will be using. These are head or main or head keywords, body keywords including long tail keywords and LSI.
Head keywords are used as the main keywords to represent a page. These are the shortest in length, and are typically 1-2 words. Head keywords have a high volumes but are very difficult to rank for.
Second are body keywords. These are little longer than head keywords and are 2-3 words long. These also have high volumes but lower than the head keywords. These are usually used in the body of the page, in the content. Body keywords are easier to rank than head keywords but still tough for any new website.
Use Long Tail Keywords
Long tail keywords are longer keywords and basically are key phrases with more words in them. Typically keywords or key phrases with 3-4 or more words are long tail keywords.
According to studies these long tail keywords account for 70% and even more of all the web searches that are performed.
You have a better chance of ranking on top with long tail keywords. And when you want to learn SEO fast, long tails are best to target. With LTs you will rank faster and therefore learn more and learn SEO and rankings faster.
Ranking faster is also a whole approach and better understanding. Understand and learn how to rank keywords fast here.
LSIs have much lesser traffic volume and are also much easier to rank compared to the other two types of keywords.
Learn to find your Long Tail & other Keywords
What you should do to start your keyword research is build a group or set of keywords which you want to start with on your practice site. Find all or maximum keywords under each of the three types. Start using the ones which little less difficult to rank.
To find your keywords use Google search and type in the words that come to your mind on your topics. Refine your keywords with Google suggestions and auto complete. Look at the competing websites and take keywords from there. Use Google planner or adwords to expand your keywords with many relative and long tail keywords.
5. Start writing content
You need to create or learn to create content for a website. It could be blogs or content about companies and products. You can start with your website for practice.
Start writing content focusing on your keywords. Take one keyword at a time and write blog or pages on that.
Content plays a very important role in ranking. Its importance in search visibility and rankings has been increasing continuously.
If you can develop a practice and skill of writing user friendly and keyword specific content then it will help in your search engine optimization a great deal. Write content in natural language without over focusing on your keywords. Your language needs to be simple eight grade English.
6.1 On Page SEO part 1: Use Keywords
Now you have your list of keywords for each page. You know which topic your pages would be and which are the keywords that each of that page will be targeting.
But, how do you make sure that the content of each page points correctly and in the best way to that keyword? How do you properly target your keywords for each page? And how do you make sure that the right keyword or keywords are indexed for each page and how to make sure that you are setting them up rightly for rankings?
That is where on page SEO comes.
On page optimization or on page SEO is that part where you use all your targeted keywords at the right places. This also means improving your content to better fit and represent your keywords.
With on page optimization adn by using keywords at places where they should be you tell Google and other search engines what your content is talking about. The techniques tell Google which keywords you are focusing on, targeting and talking about. And so the search engines index these keywords and thereby with your further SEO efforts those keywords start to improve their rankings.
On page actions and activities help in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages so that it is visible to more and more of our targeted audience and also gets more clicks and visits by them.
There are few important places where you can and should use your keywords. The reason for this is that this gives your user a very idea about what the page is about. They can instantly and easily understand what they should expect to read or find on the page.
These are the Title, the URL and the H1 (this is the main header tag on a page).
How do you use your keywords in these three places? By looking at the purposes each of these serve.
URL is the name of the page. The name has to be relevant.
Title is what tells searchers what the page is going to talk about and what all it is about. It introduces a searcher to the topic.
H1 is the main heading of your page. It is like a second Title but it is on the main page and in the content.
Looking at the three purposes you should use your keywords accordingly.
Apart from the three important places there other places too where you can use your keywords. Keywords are also used in content (avoiding over use or stuffing of any keyword).
How to learn on page better and practice it?
Search for your targeted keywords on Google or any other search engine. You will see 10 or 9 results you see on the first page. The first thing to learn is that only the most relevant and optimized pages appear on the first page of search engines.
Second thing to note is that each result is a web page from a SEO optimized website. Each result has 3 components:
- The Title in the first line
- The URL in the second line
- Meta description in the third line
So, the second most important thing you learn is that you can attract a search visitor only through these 3 KEY on page techniques.
Now it is upto you only how you use these three things. Look at each of the results and see what keywords have they used in each of the three places.
How each page is using these differently. What keyword variations or forms are they using. How have they structured their Titles and URLs using the keywords. How many keyword variations or forms did you find from these results.
6.2 On Page SEO part 2: Improve other on Page factors
There are many other factors and techniques which on page SEO covers and can be used to improve the content, user experience and especially to help the targeted keywords rank.
We talked about H1 and that you need to use your keyword in this primary header tag. However there are five more header tags which can be used on the page and are can be optimized as part of on page SEO.
You can (or should) use H1 only once on any page and in the content.
So, if you want to tell Google that you are focusing on few keywords then what do you do?
You make use of these other five header tags which are H2, H3, H4, H5 and H6.
H2 is the one that is used most by SEOs and can be used few times in the page.
After this there are images and other media files which we use in the content. These are also optimized for each page. There are two ways of optimization of images and media files here. And these two optimization types help improve user experience and help in keywords targeting and ranking.
- Optimize the image itself
- Optimize the how you use images in content
Optimize the image itself
Optimizing the image means to use properly sized image and other media files like videos. The size of an image matters. Too large or too small images do not give best user experience and are not good in terms of designing. Too large images also impact the speed of the overall website which is not good for its SEO.
Optimize how you use images in content
Optimizing the use of images in content is another thing. When an image is used in content then search engines do not read and understand the images. Users can see the images but you need to make Google understand the use of that image in any particular section of content.
For this the HTML codes used for images have an option of describing briefly what the image is about. This is used in the tag called as alt tag. It is a short form of alternate text tag.
We can use a short sentence about the image in this tag. This tells Google and other search engines that this image talks about and is related to this topic or subject.
It is also advised to use your keywords within these tags for each particular image. The alt tag is another part of on page SEO optimization or image optimization.
Use your keywords in the content
It is not just the 3 meta tags or header tags where you use your keywords. You can and should use your keywords in the content too. But you should use the keywords in a natural way. This means use the keywords only when it is necessary to use these in the section of content to explain properly what you are saying there.
Here you should make a note of one important and fundamental SEO concept.
What is Keyword Stuffing
Keyword stuffing or keyword spamming is when you try to repeat your keywords as many times as you want.
Example to practically understand what is Keyword spamming or stuffing
For example, read this paragraph or line.
This page is about SEO, and here we provide SEO services. Our services are about SEO only and we sell SEO services for your website. We do SEO to make your website rank and we are the best in SEO and provide the best SEO services in India.
This is a 48 word paragraph where SEO is used 7 times.
Now there is a term which is an optimization evaluation and also one of the SEO factors.
That term is keyword density. With this a search engine tries to identify keyword spamming and tries to avoid content which is not natural or user friendly.
Although, the relevance of this in 2020 is debatable, however, it is a clear sign of a content that is not natural or of good quality.
There is an agreed evaluation mark to density. Experts agree upon a 1% going up to anywhere between 3% or a maximum of 5%. What this means that in a content with 100 words the exact keyword should be used 1 to 5 times.
In our example, that percentage is close to 15%. Way to high. And you can also notice by reading it that it does not sound very friendly or of good quality.
So, avoid keyword stuffing, if not for the search engines or ranking, at least for your users.
7. Do necessary Technical SEO of your website
Technical SEO is about how well you prepare your website to be accessed by Google and other search engines. This involves doing various technical things on the website so that your site becomes more search friendly.
This also means doing tasks or taking steps to make it easier for your users to access and read. Technical SEO is also a one-time step but it is more of an ongoing process and a very important one. You are required to check and remove the technical errors as they come.
Again all the technical SEO steps are done so that your site remains indexed, is visible on search engines and can be easily accessed by searchers from the search engines when they click on your SERP position.
It also involves steps to ensure that once your users have clicked your website and are ready to be on your page they have a good experience and can access your website easily.
Technical SEO is also called on site SEO as the techniques used here apply more to the whole website than individual pages.
Submitting your website to Google is the first and the most important technical SEO step. This involves creating a sitemap. It is an xml file and is named as sitemap.xml.
There are many free sitemap generator websites and tools. And you can also manually create your own sitemap (and this is advised). Our complete SEO course trains you thoroughly on this and many more technical SEO steps.
Ensuring your website and its pages load fast is another technical optimization step. This means improving website speed and removing or correcting all the errors which make your site slow.
There are many more technical SEO techniques which you learn in SEO. Few of these are:
- How to use Canonical tags
- How to use redirects
- Understanding 301 and 302 redirects
- What is 404 error and missing pages
- What to do for missing pages
- How to improve website speed
- How to submit sitemap to search engines
- How to make website mobile friendly
9. Mobile SEO
Mobile SEO means optimizing your website for the mobile viewing. People are now increasingly using mobiles to search in Google and other search engines. Doing mobile SEO means preparing your website for those searchers and users. It means making sure that your website designing is suitable for mobile viewing and your website appears as perfect as possible.
So, the designing plays a very important role. Your content and its designing for mobile viewing should be simple and clean. On mobiles we do not have too much width. Think from the size of a smartphone. All the content will be scrolled down, one after another.
Why you need Mobile SEO
You need to do Mobile SEO for two reasons. One is because people are now using mobiles more and more these days. And this trend of using mobiles is ever increasing.
Two, Google has now shifted to Mobile First Indexing. If you go URL inspect and paste any of your indexed URLs then you can see a line saying Crawled as: Googlebot Smartphones.
Three, almost every type of user for every type of queries use mobile for search. However, local searches are mostly or more done by using mobiles.
How to optimize website for Mobiles
The first thing is that you need to optimize your website for various screens. This is best done by having a responsive website design and layout. It is very simple to do and is done in two steps. These are two techniques to make your website fully responsive.
Use this Google tool, to check mobile friendliness of websites. You can check and see the parameters used for mobile friendliness. Also you can open any website and then press 'Control + Shift + i' to check any page for its mobile versions.
10. Improve site speed
Website speed means how fast or slow a website or its pages load in the browser when someone clicks on your page link. The website speed basically depends upon the loading speed of its pages.
Improving website speed is one of the most important SEO factor and is a technical optimization technique.
Loading speed of each page is a very critical factor for ranking and user experience. Even if for a moment we leave ranking factor away, if your page takes ages to load then users will go away upfront. Every additional second of page load time bounces of significant users off your site. Keep your site’s load time under 3 seconds, and even less preferably. Images are one of the heaviest part of a web page.
First of all check your site speed through these following websites:
Use this Google speed checking tool to check what are various speed issues for any website. You will see a score for every website, both for desktop and mobile versions, and how good or bad is that score.
You can also use the following two more tools for this.
11. Do Off Page SEO and link building
Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.
These are called the backlinks and are one of the most important factors which make your website rank in search engines.
Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.
What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.
Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.
What you need to do here step by step: The Off Page SEO techniques.
- Google Business listing with complete profile
- Bing Business listing with complete profile
- Business profiles on all major social media platforms
- List your business on business listing websites or platforms
- List your business on local and niche directories
- Make use of social, discussions and networking platforms
- Start writing blogs for your website
- Write articles or blogs on other websites or platforms
- Use website content re-publish it on content sharing & publishing websites
12. Track your performance
Once you start doing these and give few months to your site, you will see your website and its pages ranking for many keywords. These would include your targeted keywords, but will also have some new keywords which would be the variations of your targeted keywords, synonyms and few more related ones.
Use GA and GSC accounts to track new backlinks you are getting, keywords and queries for which you are gaining search impressions and rankings.
14. Learn to use SEO Tools
SEO Tools play important role. The first and few of the most important tools are Google Search Console (GSC) and Google Analytics (GA) tools.
Then there are many free, fermium and paid tools. These SEO tools make your day to day tasks easier. They also help in specific tasks from keyword research to optimization, content & linkbuilding and even for social media.
But yes, you do not always need these tools. And GSC and GA tools can give you lot many metrics and parameters and data points to track and monitor your SEO progress.
Here are two resources where you can find detailed references for many such SEO tools.
How to do SEO step by step Guides 2021
SEO Guide for Bloggers with action steps
Bloggers want to learn SEO. They are writing blogs regularly for audiences to read and so search engine optimization is best & much needed for them to reach those audience.
Learning to do SEO for their blogs can be faster & easier. They can learn it from the beginning with this guide. But there are few easy tips and steps which they can immediately follow to start optimizing their blog posts for search engines.
- Indexing check with site search
- Submit sitemap & insert analytics code
- List of blogs: internal linking, duplicate
- Improve keyword targeting & user focus by taking one blog at a time
- Create category pages by finding similar or related blog posts
- Connect with other bloggers and offer to write to explore linking
- Promote blogs with articles, quora answers, social media
Website SEO Guide with how to do steps
Business owners want to improve search visibility of their business websites. They have products and services and want these to reach many people. For this search engines are the best platform.
Learning SEO for their business websites can be very beneficial and time saving for them.
The learn SEO from scratch guide and learn fast action steps will surely help them optimize and improve search engine visibility of their websites.
Here are few addition quick action tips to learn search engine optimization for business websites.
- Make sure all your products and services have a page
- Write good content for your products keeping in mind what your customers want to read or know about it
- For each page find best term your customer will use to search you and use
- Link your product pages from your home page
- Write few blogs related to your products and focused on your target customers
- Find your main keyword and related keywords
- Use your main keyword in Title and H1
- Use related keywords in other headers like H2 & H3 and in content
- Find link building opportunities as we suggest in fast & easy link building tips below and start building backlinks for your website
SEO Tips for faster learning
Learn SEO in one day
How to learn SEO in one day step by step: Important tips on SEO learning
The zero step which you need to do before starting SEO is prepare your sitemap. Prepare the list of all pages and include it in your sitemap. There are many free sitemap generator tools or sites where you insert your URL and it prepares your sitemap.
Now the process of learning and doing SEO involves and starts from finding appropriate keywords for your website and its web pages. This is the first step. This means finding keywords which your users will use and search for when they want to find what you are providing, your business and its products or the blogs.
Now the process of learning and doing SEO involves and starts from finding appropriate keywords for your website and its web pages. This is the first step. This means finding keywords which your users will use and search for when they want to find what you are providing, your business and its products or the blogs.
Second step is to select most relevant keywords which represent your page and prioritize your keywords as per their importance.
Third step is to use those keywords appropriately. This is called on page SEO. The most important keyword is used in the Title and in H1. H1 is called the main header tag. You also need to optimize your URL for your keyword to tell users what the page is about. So you use the main words of your primary keyword in the URL preferably without any support words.
If you have more keywords then you can use other header tags like H2, H3, H4, H5 and H6 to include and use other keywords. You also use your keywords naturally in your content. If you have images then you can use your keywords in the alt tag which you can write in the HTML code for the images.
You also need to avoid keyword stuffing which means to repeat keywords or the same words over and over again. Although search engines are believed to have moved ahead of keyword stuffing still there are algorithms which notice this and you stand to lose ranking or invite penalty or your content simply may not be considered good enough to rank by search engines.
Fourth step. Once you have your optimized pages then you need to tell Google about these and about your website.
You need to follow two steps. One is to submit your website and then to submit your sitemap.
Fifth step. Now start building links for your website. In the tips on how to learn SEO faster we have included a very easy and faster way on how to start building backlinks for a new website.
Powerful Quick Tips to learn to do SEO fast and easy
Submitting website to Google
When you submit your website then in a way you register it in the database of Google. This is the primary step in doing SEO.
Submitting your sitemap means submitting all your important pages for indexing. Having a sitemap and submitting it fastens the indexing and ranking process. Whenever you add a new page to your website then you also need to update your sitemap and re-submit it.
Quick Advanced tips to find keywords fast & easy
You have your website and you know the business and the products too. Start with your business or what you do.
Type it in Google.
Don’t copy paste, type it actually and slowly. See what happens. For every word you type there are suggestions from Google in the form of a drop down list. And as you keep typing these suggestions also keep changing. Notice these. It tells you a lot about what people are searching in relation to your business.
What I do is type in one or two words and then take a screen shot and save it. Type more words and take & save screen shot again. From this you can make a list of keywords and actually know what people are searching for.
Second, once you have typed in full and pressed enter, look at the results. These are websites that are already ranking. Look at the type of websites. They are your competitors or blogs or general topic sites. Look at their Titles, URLs and meta descriptions. This will give you idea about the exact keywords which are popular, used and ranking.
Also look at the end of the page. Here are keywords related to what you just searched. Note these too.
This way you can easily build your keywords list and do keyword research.
Advanced & Easy On Page SEO Techniques
The best onpage technique or step is to use your keywords properly in the Title and H1 tags. Also main words in the URL will additionally boost your page rankings.
Here are few easy & super effective & fast Onpage SEO optimization tips
- Select your main keyword
- Make a list of related & sub topic keywords
- URL is your permanent keyword placement technique
- Remember changing URL means changing the page and loosing SEO value: Ideally it should not (and cannot) be changed
- Use main words of your primary keyword in URL
- Use your full keyword in Title
- You can also use a related keyword or important words from it in Title
- Make a small user focused sentence out of your main keyword and use it in H1 (remember how we were asked in school to create a sentence for a new word we learned)
- Use related keywords in content
- Use your sub topic keywords as H2 or H3 and in alt tags for images
Easy Fast to SEO Link Building
There is an easy way to know how to start building links to your website. You have the names of your competitors or competing websites. Take these websites one by one. Go to Google and type in and search for the domain name i.e. mysite.com.
The results will give you websites or places where your competitor is listed. This means you get a list of different types of websites from where your competitors are getting backlinks. Go through each link sites, make your list, and start building backlinks.
You learned SEO, from basics, fundamentals to how to do it in 2021 and how to learn it in one day.
Importance & Benefits of learning SEO to conclude
When you learn this important skill of best optimizing websites for search engines then you become an SEO expert who can bring tons of free search traffic to websites.
You improve your value in the company where you are working; you become important person within the digital marketing vertical.
With some more practice and experience you can start your own SEO consultant services.
If you learn SEO for your own website then you can bring thousands of monthly traffic from search engines to your business website and sell your products or to your blogs and gain readers & subscribers which will keep coming to your website month after month.
And you save so much of money every month which you might have to spend in Google PPC or social media ads to get the same number of traffic.
All these are the benefits and importance of learning SEO from scratch and fast and properly.