How best to learn SEO from Scratch & Fast in 2020 with 9 answers

SEO for beginners 101 guide 2020: Online, Free & Step by Step. Learn SEO Infographic.

best way how you can start learning SEO in 2020

The ULTIMATE GUIDE 101 to help you learn SEO from scratch and fast in 2020

You want to Learn SEO, you searched for it and are here. But do you know what it really means and what all answers you can get from this?

Do you know what all you should be asking as a beginner when you are about to start journey of learning search engine optimization?

This is the perfect guide to start and learn the best way and get the right answers to help know how you can learn SEO on your own.

That is exactly what this ULTIMATE SEO guide 101 is for.

What it means to learn SEO for a beginner?

When you want to learn SEO it means that you are a beginner. And so what you are actually looking for and asking is how to learn search engine optimization.

We looked from a beginners’ point of view made this exhaustive free guide or tutorial for all of you. We asked ourselves few things and here is what we discovered about what really means to learn search engine optimization.

The first thing it means that you want to learn from scratch as you are a beginner. Secondly, what most learners look for is a way to learn search engine optimization fast when they are beginning.

To learn SEO basically means a beginner wanting to know how to learn and how to go about or approach it. And it means asking to have a resource which tells them how to learn it.

This is how we start here.

How to learn SEO from Scratch: The 3 important steps

And it is also a set of questions which beginners often ask. But more importantly these are answers which they should have and know before they start their learning journey.

So, we go on to answer few important questions for you which are:

Can you learn SEO on your own?

Is it worth learning SEO?

How hard it is to learn SEO

How long does it take to learn SEO

And we also tell you the

Best way to learn SEO in 2020

And after this comes the part to learn it all practically and make it fast in 2020.

So we help you learn these.

How to learn SEO fast: The 14 practical steps

How to learn SEO in 2020

And to add to it and in a way conclude with the best & the ideal way to learn in 2020 & the learning approach to take with you going into the next year 2021, we give you

How to Learn SEO at home

This is the best learn SEO guide for you as we give you answer to all three questions about learning which are:

  • How to learn
  • How to learn from scratch
  • How to learn it fast and quick

That makes it the Ultimate Guide on how to learn SEO in 2020

This is a 101 & complete beginners guide on how to learn SEO in 2020. We show you how to learn SEO from scratch and the best way to learn it fast.

What you will gain from this ultimate SEO guide 101 are these.

You get all the answers with this ultimate 101 guide that you need to learn SEO in 2020.

How to Learn SEO

How to learn SEO from Scratch in 2020

To learn SEO from scratch and the very beginning means learning it from zero and therefore needs a step by step process. It starts with a proper understanding of search engines, SEO & websites, how each one is connected with the others and the roles each play.

This is because we do SEO for websites so that they gain higher visibility on search engines. This is the short introduction of SEO and why we do it. After this you move on to what to learn in SEO which means how to do it.

This involves all the steps or tasks of the complete SEO process and the various fundamentals, concepts and techniques used in each of the SEO tasks or types.

This is learning SEO from scratch.

This is the best approach to learn SEO for every beginner. Even if you know a little about it you should look at it from the beginning and start. This will surely help you to understand how to do search engine optimization better.

There is a reason for this too. This learning from scratch approach not only helps you learn the techniques but also makes you understand the three most important aspects of doing SEO. This is the complete environment or framework of the SEO.

The SEO learning approach from complete ZERO for absolute newcomers

Step 1: Understand SEO Basics

Step 2: Learn how SEO works & its framework

Step 3: Learn SEO fundamentals & techniques

Here we will explore two ways to learn SEO. We will explain how you can learn it from scratch when you are at complete zero. Then we will detail the step by step approach to learn SEO fast.

One thing you need to always remember whether you want to learn it from complete beginning or you want to learn it quick. It is this.

You should start to learn SEO to understand it better and with the aim to reach a position where know how best to do it and how to do it completely. Learning it from zero is a different approach and learning it fast has a different one.

To be an expert you need both. In the first phase the approach should be to understand it as fully and properly as possible. This builds your base. In the second phase you need to focus on understanding the details as much as possible and look at how these are applied, and also if that can be done in a better and more effective way.

You need to apply and use and see the practical aspect of every technique.

The result will be that you learn search engine optimization complete, from start to finish. You also become an expert fast.

Basic SEO Understanding: Step 1

We help you learn about basic SEO knowledge more and better by presenting this basic knowledge on SEO as an infographic and then as detailed text by section.

To learn SEO, we need to start with understanding SEO, and knowing what it is. This is the first part of learning. Search engine optimization is not just a set of techniques, it is certainly not limited to the objective of ranking.

In the first part of understanding what all SEO is and covers you will learn about what makes it, understand how it works, the platforms and what influences or shapes it.

This is what we cover here.

Understand what is SEO

Search engines and how they work

Algorithms and the rule book

Audience their behaviour on search engines

Organic: SEO vs PPC

What is SEO and what we mean by this term

SEO stands for search engine optimization. What we mean by search engine optimization? It simply means optimizing a website for search engines. SEO is a step by step process and professional practice.

This practice comprises of various techniques which help websites target people who use search engines for information.

This is done with search engine optimization by actually helping the search engines discover and recognise your website and its content as helpful for and targeted towards the information which people are searching for.

SEO is a focused yet large and widespread professional field which involves basics, fundamentals, techniques, guidelines, practices, platforms, etc.

What most learners and even those who practice it refer SEO as making websites rank top in Google. But it goes beyond.

As we said it is a practice and a process. This process, therefore starts with deciding to use search engines to reach your targeted audience, understanding who can be your audience and what they want or are searching for.

Then you build content targeted and optimized for the needs of your search audience.

And after this, we make our content visible on search engines. And after that we work to improve the visibility of our content or webpages or website in search engines.

This is done by making webpages or website rank higher. This is ranking.

But it does not stop here.

We need to keep on doing and improving. We need to keep our rankings and visibility. We also need to ensure that people click our websites and we work towards how more and more people like our content.

This is the basic outline of what SEO is, how it works, and what we do in it.

Yet, it is not hard to learn it, although it may seem like.

SEO does this with a detailed and inter-connected three step process of technical improvements, on page optimization and off page SEO marketing.

The first step or aim is to optimize a website and make it searchable and search engine friendly to gain visibility in search. This we do by making it accessible and readable through technical SEO and then make content relevant and attractive for its targeted users through on page optimization.

Then we make it appear higher in results, meaning improving its visibility, by increasing its authority and popularity through off page SEO techniques and content marketing.

So, SEO becomes an inter-linked and continuous process involving technical optimization, on page optimization, and off page SEO.

When we fully and properly optimize a website and increase its authority, then it appears something like this in search results.

Search engine optimization (SEO) simply means to improve visibility of a website in the search results pages of major search engines. We all have searched for something on major search engines like Google, Bing, Yahoo and others.

We go to a search engine, we find a search bar and type in a query. What we see after that is a list of results on the page. These results are websites or web pages and the ones that we see first or are placed higher on that page are actually ranked at that place by those search engines.

The higher a result shows the higher is its ranking. This ranking is achieved through SEO. Also if you see the results then the text you see for each of the web page is also the result of SEO optimization.

SEO is an inbound marketing method and is one of the important channels of digital marketing.

It is the practice comprising of a set of techniques to target organic search users, help them see your website in the search and influence them to click on it and read your content.

SEO is a step by step process

SEO is a step by step process. It is actually a continuous process. It is methodical in the sense that you do step one then move on to step two and so on. And without doing each step properly you cannot get best results from it.

What SEO does and why we do it

SEO means making a website ready to appear in search results in order to attract the attention of more and more interested searchers and more and more search queries.

The objective of SEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.

The fundamental elements of SEO

The whole step by step SEO process comprises of the essential and fundamental elements.

It is around these elements only we do whatever we do in SEO. This is also its broad framework.




Search Engines



Links or link building

The best way to use the largest and popular platform to connect with audience

First of all, why we need to do SEO? It is because search engines provide a platform for websites to gain visibility there and by this reach search visitors looking for information related to what the website has to say.

Search engines have become the most popular online platform where everyone goes to find information they are looking for. That information is offered by the billions of websites.

Now search engines need to provide the best and most relevant information to every user which means showing the best of the websites first.

In order to show the best only, search engines developed methods to evaluate these websites and then display. To become relevant and best websites need to be better optimized and have authority and popularity. This is what SEO achieves for websites.

SEO is based and targeted on how search engines work

Basically, SEO keeps on changing and has been changing depending upon how Google (more importantly) and other search engines are evolving and developing.

From keywords stuffing to now more user experience focused, SEO has changed along with how and what search engines want to show information to the users.

It is all playing by the rules of Google, whether you like it or not. Although, we are now more focused on providing a better user experience and value, that is still as per what Google views as the best way to do so.

Of course, there is the BIG element of trying to remove and minimize spammy websites and spammy content from appearing high and more frequently in search results. This is being taken care by the various algorithms that are there and by constantly updating and upgrading these.

Optimization fuels SEO

Almost everything we do (and learn) in SEO is about optimization. From technical, to keywords, content & on page, and to off page and link building. Everything we do is focused on how to optimize it better.

SEO is dynamic and evolving

In the earlier days of SEO, it was just the keywords and the content part was very negligible. Then came the importance of content. Then there were many different segregrations of searches and therefore the keywords. After this came the realization of user intent. Mobile searches, voice search and we are here in 2020.

SEO was just SEO back in the old days. Now it covers content marketing and social media.

SEO has been changing and evolving and will keep up, in that way only.

Search engines and how they work

About Search Engines

Search engines are where all the action take place. They are centre of this search engine optimization field, and drive the industry and its professionals.

If there were no search engines there would have been no search engine optimization or SEO. These were invented not so long ago and within this short period of time, the search engines have evolved and grown very rapidly.

Their growth and popularity has been so enormous that today these search engines are one of the largest place from where websites can target and bring huge volume of traffic each and every day.

Search Engines are one of the biggest online place for website traffic. Let us briefly look into their start, evolution, growth journey. Before starting to learn SEO fully let us understand how search engines work because this is what is the base of everything we do in SEO.

So to fully understand search engine optimization it is necessary to understand the process of search engines which results in ranking of websites and which influences and drives how we do SEO.

Search Engines have a system

Search engines follow systems which they have developed over these years to analyse and present you the best information. When there are billions and billions of pages and tons of content and information, there has to be a system to read, categorize and present the best and most relevant information and content to every user or searcher.

And regularly over all these years and more so in recent years, these systems go through many refinements, fine tuning to make it better and deliver better & more relevant. These systems spread all across the functions of search engines and are assisted and performed using robots, algorithms, and also have a set of parameters for various aspects of content and other things.

It is just like as one has to refine a car engine to make it more energy efficient, more fuel efficient and to make it run the car much faster.

How do search engines work

The basic function of a search engine is to find you most relevant information from web. How they do this is by creating programs and systems to do the following to display the most relevant search results for your queries:

Crawling: read website content

Indexing: categorize discovered pages

Ranking: rank those pages

Each of these search engines use spiders or bots to crawl various websites which are accessible. This creates their database of websites. These sites are then indexed according to their content and keywords they are using for their relevant keywords or topics. This creates their relevancy for keywords and queries.

Then they consider their online influence to check things like their backlinks, social presence, content about those websites on the Internet, etc., to value their popularity, acceptability, trust, etc. This makes the base for their authority.

Then for each query or keyword these websites are ranked and displayed on search results taking into account their query and keyword relevancy, and their authority.

This is how search engines work.

Search Engines drive SEO

When we do SEO we optimize and improve websites, web pages and content for search engines. We do it to help our pages and content gain more visibility on search engines. So, we have to do all the things and to much extent as per the guidelines and parameters set by these search engines.

There is a broad and basic understanding for doing SEO but it has largely developed through guidelines and developments which have taken place till now about these search engines (mainly Google).

The other base for what we do in SEO is learning from what worked and what not for many websites, which again is looking back at search engines and how they work.

Algorithms and the rule book

When you enter the world or SEO and for those like me already here, two things which we will always be hearing and reading about is "best practices in SEO" and "algorithms or updates".

Google created the algorithms. One of the best ways to understand these algorithms is to see these as set of functions and rules working collectively to evaluate so many different factors related to a website so as to decide its relevancy, position and rank in terms of various topics and sub topics which it talks about in its content.

There are certain functions these algorithms do and have a very broad set of criteria they have developed to effectively do these functions.

These criteria indirectly define what all a website should do and how so that it looks more relevant and a good answer for the various queries or questions which people ask with respect to that website’s content.

This set of criteria, which is seen more as a set of rules, directs, defines, and creates the SEO best practices that most of us follows.

Any updates, changes and additions in those function, criteria and rules changes the list of best practices to follow in SEO.

Updates & Filters

Google keeps releasing updates and sometime new algorithms, and has released and updated many over the years.

All these updates or new releases have different objectives. For example, some are there to decide and influence the way search results are ranked, some decide how the results will be displayed. Then some are there to monitor on page factors, while some only focus on how and from where a site gets its backlinks. There have been updates and algorithms which added new features to search results pages, while some were not at all related to organic results and focused on adwords or paid search advertising.

But yes, when take these updates collectively and look at the factors that they influence or focus upon, then those become important factors in process of making that page rank higher in search results.

Hence, these factors also become or point towards what people call critical ranking factors which Google and also other search engines consider while evaluating and ranking websites and pages in organic search result pages.

Algorithm Update: An algorithm update is the one that affects the whole algorithm and its process with either changing the way it works; bringing in some new methodologies; or expanding its core, coverage or focus.

Filter: A filter does not necessarily change the way algorithms work but are more focused on how the results are displayed or the evaluation of websites and factors.

Driven by how searchers behaviour and needs

Searchers often select from first few results

SEO is driven by many aspects related to search engines, competition and users. However, one of the most important and obvious reasons why SEO is done and why it is needed is because searchers typically clicks on one of the ten results every search engine displays on the first page. Very less number of searchers go to the second page, even lesser to the third page, and so on.

So, to get clicks a website needs to be visible on the first page or closer to it, to get traffic from any keyword. That is the basic benchmark for doing SEO.

This means optimizing your website and building its authority to make it rank higher for more and more of the targeted keywords in order to drive higher and increasing number of search traffic.

They may search for various things

Often people who are looking for any information or want to buy something and are looking on search engines use different queries and look differently at the same need.

This is how we categorize the keywords. There are various needs of searchers and therefore different types of keywords.

Organic: SEO vs PPC

Google is the biggest search engine. There are two ways to target searches and searchers in Google. SEO and PPC.

SEO is the organic way to target search users and get clicks. SEO is therefore often called as organic SEO.

PPC means pay per click. PPC in Google is called as adwords and now it is being called as Google Ads. In PPC you advertise your page to appear on the search engines. You just have to pay and your page appears as PPC ad.

PPD ads appear on top of the search pages, above the organic results. You can see few ads on the bottom of the page too.

SEO brings organic or free clicks. PPC gives you clicks where you pay for each click you get on your result.

Organic means that you do not pay for each and every click. You optimize, do the SEO process, make your keywords rank and keep getting clicks as long as you keep doing SEO and keep maintaining your rankings.

Key points to understand SEO with Infographic

How to learn basic SEO Knowledge from scrach & fast [Infographic]

Learn how SEO works & its framework: Step 2

This is how you learn SEO from the very beginning & basic

Learn to build the foundation for SEO to work effectively

Your Audience

The audience is the first thing we would like to take up as they are the important aspect of SEO. You want to reach them. Actually you do not just want to reach them but you want them to come to your website and read what you have to say or offer to them.

BUT, is that enough? NO! You want to encourage them to take an action on your website. Not all, but as many as possible. This is called as conversion in SEO, to convert traffic into customers, subscribers, etc.

Remember, not all your visitors will every convert into your customers, no matter how good your content or SEO is. But with the help of good strategies and good content and optimization, you can always improve conversion rates and get more clients, customers from the free organic SEO traffic from search engines.

So, in order to reach your audience you need to identify these. You then need to target these identified and specific set of audience.

This we do in SEO through keywords and keyword research.

Will there be any point in reaching out to people who are looking for homemade recipe on how to prepare coffee at home when you are selling environment friendly water bottles for outdoor use? Not much I guess. But if you selling beautiful coffee mugs or coffee jar then you can target them very well.

They could be your immediate or down the funnel prospective customers.

That is the wonderful thing which you can do with SEO and the benefits you from using search engines to the best by targeting the right audience and targeting a large set of audience with so many needs, for your business.

Why you need to target that audience and do you do with them? This is covered next.

The need to reach the audience, for marketing

There is a business, person or some entity for which or for whom you will be doing SEO. Their purpose of wanting you to do SEO for them is to make them reach their target audience. They want to connect and reach the people who they are serving. These are the persons who can and will benefit from what that business, individual or entity is offering or from the information they are providing.

Here it is important to mention that SEO is one of the very important channels under digital marketing. Businesses or companies and even individuals who are offering something which can help or benefit a large section of people need and go for marketing. In today environment, it is the digital or online marketing which is popular and the preferred way to market anything.

So, SEO is a marketing technique which can help you reach your target audience in a very unique way which no other digital marketing technique can do.

SEO meets the two needs which every business and anyone offering something has. These are, to reach their target audience, and do the marketing. When you reach your audience and are influencing them to visit your website then you are doing marketing.

SEO solves the purpose of marketing to a large or a specified audience in a very unique way and a set of techniques covering optimization, content, link building, networking, and marketing.

Build the important platform: Website and content

In order to use SEO to reach those audience, and before using this search engine optimization technique, there is another thing which they need.

For SEO and for digital marketing you need a website. SEO is done on and for a website.

We always do SEO for a website. It is not done directly for a company or a person, but done via their websites. Your website is important for your business and for its digital marketing.

When you start doing SEO or are searching for keywords, etc., you will find different types of websites.

Major types of websites are: company or corporate websites, ecommerce websites, personal blogs, niche blogs or sites, company or corporate blogs, educational websites, government websites, news sites, general information sites, etc.

Every website is created on some platform and using languages. There are two ways of building any website. Either you create it from scratch using the languages like HTML, PHP, and CSS. Or you use website building platforms.

Depending upon the type of websites, each site has pages. We do SEO for these pages. Every website has an index page. This index page or the home page represents the domain URL of every website.

So, a business or a company website will have the following pages.

The Index or Home page

Product pages

Category pages

About page

Contact page


If you want to target and reach your audience through this unique online marketing technique then you need a website where you will be bringing all those visitors.

Website is the platform which helps someone reach and connect with the online world. Your website is the place where you provide all the useful information, data and other things which anyone can see and make use of.

This is done through content. Content is important and the sole of your website. Going further in your SEO journey the one thing you will hear and do is rank a website or a web page.

You do not actually rank a web page or a website. You rank the content of that page with the help of SEO.

Optimize for searchers, search engines and rankings

Whether it is a business website or a blog or any other type of website, you create it for your audience. You have certain section of people whom you want to reach and connect. You want them to come and read your content.

So, you need to write content and optimize it for them primarily.

If they do not find what they are looking for then your website and its content is of very little use. If they do not find your content interesting then it serves very little purpose.

When you want to reach audience who use search engines and will come to your website via that platform then you also need to keep in mind the guidelines of search engines and how searchers behave.

So, in SEO you need to optimize your content for the users or the audience. Then you do technical and on page SEO to make it acceptable to search engines. That optimization is to help Google and other search engines read, accept, categorize and recognize as relevant for search queries.

Learn SEO fundamentals & techniques step by step: Step 3

Let us go through each of the part of SEO which you will be learning and see how it is better to learn those things online and how online approach will help you learn more and better.

Now you should learn SEO through these basic and fundamental steps which we all need to SEO optimize a website. These are set of practices which search engine optimization covers. These are the basic steps through which we learn search engine optimization.

Keyword Research

We said that with search engine optimization we target and reach searchers. This is done only by using keywords. The aim of search engine optimization is to make a website rank for keywords. So, the first step is to know and find your keywords.

This is what is covered in keyword research. Whatever the niche or industry your website is into there are words, terms and phrases that describe and list all the aspects of the niche and what all your website focuses on. These are your keywords.

You need to find keywords which represent and talk about your content as closely and properly as possible.

What are keywords?

Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.

There are two sides or aspects of a keyword. On one side these represent a website and its content and on the other side they represent searchers.

Keywords are those words that define and represent the theme, subject and meaning of the content of any web page.

When you create a web page then you fill it with content which is text, images, etc. Every page is about some topics or subjects and it talks about those. Keywords represent those subjects. If you want to tell anyone what your page is about, in a single word or few words or in a short sentence then those words or sentences are your keywords.

On the side of searchers, keywords are the words that represent and tell us what searchers are looking for.

Similarly, a searcher is looking for some detailed or brief information about something for different purposes. If we have to explain to someone what we are looking for then we may use a sentence for it. That sentence will be created around the keywords. In the same way, when we want to search for the same information in a search engine we type in those words or the sentence. Those are the keywords which searchers use to find the information that they are looking for.

Why we need keywords

Keywords are very important, in fact are the core and base for SEO and what search engines focus on. Nearly since the invent of web search engines, keywords are used to categorize the websites and index these. Every page is indexed, categorized and ranked for keywords.

Search engines categorize and index web pages on the base of keywords. They match web pages with search queries based on keywords. They rank web pages for and on the basis of keywords.

Keywords are the most important aspect of SEO. And perhaps therefore, keywords are most abused, overused, misunderstood, misused and over optimized.

These are what search engines match queries to. And these are what websites optimize for.

We cannot write a meaningful and effective article or essay or a news without giving it proper heading and dividing it with various sub headings. These are what keywords do. They define and categorize content. Keywords indicate the meaning of content.

When we begin to understand keywords we also need to know what are queries and also know the similarities and difference between the two i.e. keywords and queries.


Website is of no use if it does not has content. What is content? Content mainly refers to the text, words, sentences a page has. But it also covers the media files we use on a page which are images, videos, infographics, charts, etc.

All the web pages have content. Without content you cannot make your pages useful and searchable. Without content you cannot target and serve your audience which you want to focus and reach through keywords.

The next step is to write content that best describes what you do or offer and also best explains and supports your keywords on that web page.

It is the content that drives traffic and attracts engagement. The keywords become the anchors to give the right direction and the right headings.

On Page SEO

You got a good overview about and learned the purpose of on page SEO in the section about how to learn SEO from scratch. What you learned is that on page SEO is about using a set of optimization techniques that helps in properly presenting our keywords and content. Let us understand it further and elaborate on this.

There are two aspects on every page: keywords and content. Both presented through codes and sections. On page SEO is optimizing how and where we use keywords through these codes so that we can better optimize the whole page and its content for its targeted keywords. With this we tell Google that these are the keywords we are focusing and looking to index and rank and this is the content that supports those keywords.

What is on page optimization and why you need it

On Page optimization is one of the fundamentals of SEO and is also called as On Page SEO. It is what all you do on the pages of your website which tells search engines that your page is about. It tells Google that these are the keywords you are trying to target and focus on through each of your pages.

On Page is also for the searchers. In the same way it informs Google about your focus keywords, it also clarifies to the searchers and your audience & viewers what they can expect from and on the page.

On page SEO is using techniques to properly present your keywords and content with the right optimization.

You will learn how to do on page SEO through our next sections on how to learn SEO.

On page SEO is therefore also called as on page optimization. This is all about how to properly use your keywords at the right places on your web pages and in the content.

You cannot just put your keywords anywhere in your content and on a page and expect Google to understand your page, index it for the right keywords and then rank it too.

You also cannot write content in any way and just put it on your page.

So, you need on page SEO to help you both in using keywords and writing & presenting content.

Among all the on page SEO techniques, there are three key techniques or places where we use our keywords on each of our web pages.

These are your Title tag, URL, and your header tags.

Technical SEO

Technical SEO basically means making a website accessible, readable by search engines. This makes sure that a website is technically ready for search visibility.

Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.

Every website has many technical aspects which are optimized and these are not that difficult to understand and do. Sometimes it is also about correcting the technical errors of a website.

Need for Technical SEO

Everything is based or driven by technology. And when you talk about searches and the search engines it gains much more importance. To reach your users or viewers through search engines you need to make your website ready and accessible.

When your website can be accessed and read properly by the search engines then only it stands a chance to reach the searchers.

The steps or techniques to make your website and content accessible and readable both for search engines and your users is covered under Technical SEO optimization.

These are simple to learn and do techniques which you need to do. Technical SEO helps in ranking of your keywords and making & keeping your search friendly and visible.

Few basic and important technical optimization factors are:

  1. Improving website speed
  2. Submitting sitemap to search engines
  3. Making website mobile friendly

Off Page SEO

Off page SEO is where you actually make your website improve its keywords ranking and search visibility. Off page means a set of techniques and covers all the techniques which help in improving visibility and reach of a website.

Off page is about all the actions and techniques which are done outside of your website but aimed towards your website.

Off page basically covers strategic, planned or methodical ways of promoting your website and its content, make it reach to online users, and increase its online visibility using various techniques.

Building links or backlinks to your website is the most important part of doing off page SEO. And there are various linkbuilding techniques which you learn in SEO.

Link building

Let us put it in very simple words. No matter how good your content is, how well optimized your websites is. And no matter how relevant your keywords are and how well you have used these, your website will not rank.

Unless, you build some links.

These are called backlinks.

And there are techniques to build backlinks to your website.

What is a link?

What is a link with reference to off page and link building. A link is a short form of hyperlink. Hyperlink is an HTML link which connects one web page or an online document or file to another web based page, file, document or media. A link or hyperlink has the following elements: a source page (the site or page where the link is created); hypertext on which the link is used; and a destination page (the page you visit when you click on the link created).

What is a backlink?

A backlink is an inbound link which a website gets from another websites. A backlink is created when any other website creates a link on its page which refers to our website as source of some information. Backlink becomes an incoming link for the targeted website while it is an outbound link for the source website.

Why backlinks are important

Backlinks are the most important ranking factor for search engines and the most important part of SEO. Since the time Google started viewing backlinks as a vote to a website from other different websites, backlinks started gaining importance. Backlinks are also a sign of trust, popularity of a website and its content when other websites refer to its content on their pages.

Without the right quality and quantity of backlinks a website can find it very tough or nearly impossible to rank its pages and content on search engine for its targeted keywords.

Every search engine values backlinks as one of the highest search ranking factors. Good content and quality backlinks are the top two factors which influence search engines page rankings of any website.

Not just this, backlinks expand your reach. Through right type of backlinks a website can reach its targeted audience. When you build links with websites that relate to your website in meaningful ways then you don’t just get backlinks but also gain more exposure, right exposure and also referral traffic.

So, backlinks are one of the most important aspects of SEO and one of the most critical ranking factors.

The above 5 steps are what is called as search engine optimization. That is what we do in SEO, primarily and on the basic and professional level. To learn SEO means learning all the five steps of SEO. You can only do proper or full search engine optimization when you learn SEO through the above 5 steps.

When you start doing SEO for any website then you will be following and doing the above tasks in a planned and methodical way.

Now you need to learn how to use the steps to do SEO. This means knowing what techniques you need should be learning in each of the above tasks to properly learn SEO.

So, let us now move on to learn how to do SEO a website step by step.

How can you learn SEO on your own

What does learning SEO on your own means

If you have or had this question “Can I learn SEO on my own” then you also need to know what does this mean.

But first, yes you can learn SEO on your own. When you learn online then you are actually very much learning it on your own. This means with little assistance.

Or when you learn without someone telling you exactly what it is and what it is not (like spoon feeding) and when you think on your own and search for answers on your own then you pretty much are learning search engine optimization on your own.

The best way to learn SEO which is also learning it on your own is to learn online and practice it.

By practice only can you learn search engine optimization in the best way.

If you want to know how you can practice SEO on your own then our learn fast section will give you all the tips and steps you need.

How to learn SEO on your own steps

  1. Learn the basics and fundamental techniques faster, as already did here
  2. Start practicing SEO and and its techniques quickly, which we explain in section on how to learn it fast
  3. Read and learn online more about SEO and ask questions & find answers
  4. Start using Google search console & analytics to track & monitor your SEO work progress
  5. Pick few of your keywords and aim to make then rank & check their ranking progress

Starting to learn SEO Faster: Resources or Course

This is one of most asked questions about learning SEO. Whether we can learn search engine optimization complete (and fast) on our own or we need to take classes for it.

The best way to learn is to go through a complete 101 guide like this. Once you get to know how you can start learning then take up an online training course in Delhi or if you are in any other city in India. And with that start practicing SEO.

This is the best way to learn search engine optimization.

Is it worth to learn SEO in 2020?

Know why it is worth to learn SEO in 2020. Why should you learn it and why it is the most important digital marketing channel for websites.

What is its value as a skill & career

Is it worth to learn SEO as a career and a skill in 2020 & beyond?

When a beginner asks whether it will be worth learning SEO then they probably have these questions. Can they make a successful career out of it, will it be a good career choice for them, is SEO a worthy skill to have?

Yes, SEO is very much worth learning. You should definitely go ahead and learn it. It is a skill. It is a very important skill that is very important. It is a great and wonderful career and growth opportunity.

A much more detailed answer on whether SEO is worth learning is here. But let me share with you in brief the value I got from learning it.

The value I got from learning SEO

This is my little story of getting the worth from learning search engine optimization. I did not ask this question when I started learning it. I did not even thought or question it.

I just started as I had my website lying with me, not making any inroads in terms of reaching people. And search engine optimization seemed the easy & obvious way.

So, now what I needed was to make it reach those who want it and are looking to it.

This is what I did to my website with the help of SEO. I learned SEO myself and used it for my first website.

Before starting learning it, I had no idea that there was something in the world called as search engine optimization or SEO.

But now it was time to learn it and use it.

Learning SEO was all that I needed. And after years later I realized that it was worth learning it.

So, I started to learn and do.

What was the result of learning SEO?

What did learning SEO gave me?

How much was learning SEO worth for me?

I grew up my website traffic.

For me, learning SEO is worth thousands of monthly traffic.

To be near to some exact figures, I was able to get much more than 300K of free organic search traffic for my website.

This is what I was able to get from learning SEO.

I was able to rank my one blog on that website for THOUSANDS OF KEYWORDS.

Those keywords brought me 123K or 1,23,091 of free organic search traffic in one year.

This is all what learning SEO was worth for me?

If I had to get this much of traffic by advertising through digital marketing channels would have cost me anywhere from 250K to more than 600K of rupees.

SEO build the importance of my website by making it rank.

It made my website content important & valuable as it was now reaching those for whom it was meant for.

How difficult it is to learn SEO?

Is SEO hard to learn?

Is it hard to learn SEO for a beginner?

How hard is it to learn SEO or is search engine optimization difficult to learn? These are few questions which learners usually ask themselves or search on Google or other search engines.

Who are the ones who usually ask this question? Not the newcomers as they have very less idea about it. People who ask whether SEO learning is hard or easy are the ones who have read few things about what is search engine optimization. They are the ones who have probably read the technical things or read blogs or articles about some over excited or over enthusiastic experts.

The question should have been absolutely relevant if you were to start learning any programming language from scratch and you have absolutely no tech love yet.

Still, since it is a question often asked, it should be answered. So.

How hard it is to learn SEO from scratch, and do it

SEO learning level: Easy to Medium

SEO is not hard to learn from scratch & beginning. Like the keyword ranking difficulty (KD) scale (easy, medium, difficult) learning SEO is easy to medium. It may look hard due to the terms & technical aspects. The basics are easy while the techniques can be learned & mastered with practice. All you need is interest & time.

It is not difficult to learn SEO, in fact it is quite easy to learn it. It surely involves many aspects and different set of techniques which may seem difficult to learn, but they can be mastered with a step by step learning approach. Everything in SEO is practical and so you learn more as you do more.

Even the technical things in search engine optimization are not so technical and can be learned by anyone easily. You even do not need any technical or any particular education background.

Many early learners often get little stuck and confused when they learn that there are so many algorithms which Google has, and then there are updates and the machine learning it uses and all that stuff.

Why SEO looks like a hard skill to learn, while it is not?

What makes beginners think SEO is hard to learn?

It is mainly the technical things, jargons, the misinformation about all that and the perception of having to master all that. This is what actually creates the fear that learning SEO may be too hard. But it is not.

There is another thing which makes it look hard to learn. When a beginner starts to know about it then it surely looks difficult. Why? Because for a total beginner learning SEO means learning so many things from keywords, types of optimization to content, off page & link building.

Learners may also confuse themselves as to what SEO actually is. Is it marketing, is it technical? And also about what type of skills or aptitude it may need. Both technical & marketing actually require specific skill sets or abilities. And as it is a part of digital marketing then it has to be dynamic & difficult.

But, like the whole digital marketing, search engine optimization is not a hard skill to learn and master.

Let us help you understand how and why SEO is not that hard or difficult to learn as you think it to be. Let me go back to algorithms.

The algorithms (the term itself) looks so technical but you do not need to worry about it, really. You just need to learn how to do SEO which is more like complying with Google, that’s it.

Besides, when you really understand the purposes of these algorithms then you realize these are actually guidelines to help you stay on the right track (white hat) in SEO. These guidelines are not so difficult to follow & practice.

These algorithms are to make search and SEO related aspects more clear. But that is for Google. All that machine learning & algorithms result in few simple guidelines which everyone can follow.

If you can write an 8th standard level good content in English language, if you can do some search and research to find keywords to write content for and use on your website and its pages, if you can find websites which you can get links from and most of these website are from where your competitor website are getting links, you can learn and do SEO pretty well.

The only thing that may seem difficult is spending time to do it. Doing is learning in SEO. And yes, you need to learn it from scratch, and properly. And we also suggest a step by step process to learn SEO fast or faster.

Breaking down of how tough it is to learn SEO professionally

We assess the difficulty levels of learning SEO by looking back at the three learning phases we talked about in the above section on how long it takes to learn it.

The phase 1 of SEO learning is super easy as you have to learn all the basics. The reason why it is easy to learn SEO basics as they are very practical.

Going to the second phase of learning it is still easy if you have understood the basics well. At this stage it is all about doing the fundamental SEO and looking closely at what results it brings. This way you learn how to do SEO in a practical way.

The third phase of learning SEO is just a little bit tough. On the difficulty scale this phase is still medium. Still, we say tough because it takes more time here and needs you to be more observant. At this stage you will witness many new things happening. All you need to do is stuck to the basics and right way of doing SEO and look for answers to questions that are thrown at you by the results or the lack of results from all what you have done in SEO so far.

Now that we understood how hard it is to learn search engine optimization as a set of skills, why it looks hard and that it is not that tough to learn, let us go to the next question which is about the time it takes to learn.

How long does it take to learn SEO?

how much time does it take to learn SEO?

Now we find out how long can it take to learn SEO

After knowing how hard SEO is to learn, the second question you want to ask is how long does it take to learn SEO as a beginner. So, the quick, short and simple answer is about 6 months when you are just beginning to learn.

When it comes to learning SEO and specifically asking how long it will take to learn search engine optimization then there are few things you should know if you are a beginner.

The first thing to know for a complete beginner is that there are various levels or stages of learning SEO. So, therefore, the question on how long does learning SEO takes in fact is a set of few questions.

1. How long does it take for a beginner to learn about SEO, then

2. How long it takes to learn to do SEO as a beginner, then finally

3. How much time it will take a beginner to be professional in how to do SEO

You need to go through these stages of learning to become an SEO professional or expert.

1. Learning the basics of SEO

2. Learning SEO fundamentals & techniques

3. Learning how to do SEO practically

4. Learning how it actually works

So, the time take to learn SEO depends upon what level you want to reach or achieve.

The second thing you should also know here is this.

In search engine optimization or digital marketing as a whole learning never actually stops or completes. This is because in SEO particularly there are always new developments, methods and changes from Google.

Learning SEO actually means developing your skills and in that way you need to learn the fundamentals and how to do SEO practically and how it works in real life.

However, the basics, the fundamentals and the techniques remain more or less the same. It is just few improvements, adjustments that take place.

So, when a beginner asks as to how long it takes to learn SEO, they actually mean how much time it usually takes to learn the basics and the techniques of SEO so that you can start doing it completely and properly.

But when experts answer the same question on how long it takes a beginner to learn SEO then they mean the time you should devote to learn both the fundamentals and how it works.

This is because experts or trainers know that professional level SEO learning means that you also know how to do SEO besides knowing the fundamentals.

How much time does it take to learn SEO, for a beginner

6-9 months is the short & straight answer.

6-9 months is how long it takes to learn SEO from scratch.

You can learn the fundamentals of SEO in about a month’s time, it takes 6-9 months to learn it properly. That involves learning the techniques, using these techniques on a website, using basic tools and first hand witness the rank/traffic movements.

You can understand the time factor properly with this time schedule I have created from experience.

6-9 months is the learning time frame for a beginner to learn SEO from scratch and be ready as a professional.

The Breakdown of the time take to learn SEO from the beginning.

When beginners start to learn SEO then this is the three phase process they typically go through. We breakdown SEO learning time by these three phases of learning.

1 Month — The time taken to learn the basics of SEO. Allot about a month for this.

6 to 9 Months — The time you need learn from doing how the concepts, techniques in SEO is done and how it works. For this you need good understanding of basics and if needed you can revisit the fundamentals as you practice it.

How long does it take to be an SEO professional or expert?

1 Year — You will need at least or about one year from here on, depending upon how much you practice and learn from it. So, if you are a complete beginner and want to know how long it takes to be a professional or expert in SEO then you need to give about 2 years. This time you need to reach a decent professional level in doing SEO and develop your skills.

This is the total time period by phases which you need to learn SEO properly with practice to become skilled professional in SEO.

Learning how to do SEO as a professional and how it works takes time. The time this stage takes is not because SEO learning becomes hard. But it takes time because now you have to actually do SEO and learn more from how it works in the real world.

You do it step by step. This itself takes time. Once you do step one then you go to step two and three and so on. After this you wait to see results which are rankings and traffic.

Both of these take time and work as per Google guidelines. The one most important part of doing SEO is building links.

This part itself takes time to do, and then more time in seeing some results from it.

So, if you want to know how soon or fast can you become an SEO professional, from scratch who knows how to do SEO for a website then the proper answer is 12 to 15 months or about 1 year.

And then if you want to know how long will it take a beginner to become a skilled SEO professional who know how to do SEO for a website, what all to do in SEO, how SEO works and how to rank a website. The right answer to this is that there is no actual time frame for this. It all depends upon how much you are willing to learn. Still, to reach this stage you may take about 18 months or 2 years.

These are the three steps according to us which YOU NEED to learn SEO completely and properly. The second and the third parts are more important.

This is the actual learning of SEO. This is because SEO is more about application and less about theoretical SEO knowledge. The basics, fundamentals are much needed but you actually learn SEO when you start applying it.

Why does it take much longer to learn how it works? It is because of the process of doing SEO and seeing the results. Two reasons for that. SEO is a step by step process. It is also a continuous process wherein you need to update, adjust, optimize & re-optimize.

This is the actual way of doing SEO and the real learning. Second, Google and search engines take their own time to give you the benefits of what you did in SEO.

Then begins the second stage of improve SEO efforts. Once on the page, and even on the second page you start getting clicks.

Then on the first page you need to improve further and reach top few. Then comes (or might come) the need to optimize search results and conversion optimization, to get more clicks or traffic and to convert more of the traffic into leads.

How do you learn SEO FAST, from scratch, to become an expert?

How long does it take to be an SEO expert? And how fast can I become an expert in SEO?

You cannot become an expert only by learning fundamentals and techniques. You need to learn and know how SEO is done, what all you need to do and what you get when you do each of the steps from keywords to link building.

Becoming an expert requires much more than theoretical knowledge. No matter how good you are, you need to practice and actually do SEO. When you know what you need to do to achieve the goals of a website then you become an SEO expert.

How to become an SEO expert fast?

To become an SEO expert fast, you need to learn more, learn complete, learn SEO fast, start practicing it quickly, and learn from what you do. This is what we tell you here. There is this training also which teaches beginners to advanced and then expert level SEO. That is one sure way to reach expert level in SEO fast from scratch. Read more in the next section.

We have listed the step by step learning approach in section below. And what we said above is that you need to gain experience to learn practical & see how all it works. So, the question remains, how to make your complete learning faster.

One way is to know what experts know and what they learned from their experience.

For that here is our expert course which can help you to learn SEO fast from the very beginning and complete.

Learn SEO Fast in 2020

How to learn SEO step by step quickly

This is how to learn SEO quick in 14 steps

How you can fasten your learning. What it means or takes to learn SEO fast? It is quite simple actually. You need to include this approach into your learning. This you can even do if you are still at zero. This SEO learning approach should have an interest in the subject, willingness to look more deeply and observe, and most important is to practice as you learn.

This is how I would suggest you to make SEO learning into an advantage and best learning approach to become an expert in search engine optimization, sitting right in the comfort of your home.

1. Buy a good online course in India

Yes, you need a good online SEO course to start learning. Learning from an online course is fast and more convenient. Although, you can learn much of SEO from various free online resources, but that will take time. A good course gives all (or most) that you need to know and learn on SEO right to you in one place. That is much better than surfing and searching for days and weeks to find what to learn.

If you need to learn SEO which teaches you all these then this is complete SEO Training from Purpalyn Delhi India.

Learn to find & rank for more keywords

Learn what types of keywords rank fast and what helps in ranking

Link building strategies with Link building websites to start doing SEO immediately

Learn the steps and process of How to Rank

2. Get a website for practice

You do not need to be a professional website designer. For SEO learning point of view all you need is a basic website, even without much designing, but where you can upload content. You need it for practice. You can either learn the basics of One of the best ways for this is to take the basic individual plan. If you have a friend or someone who can design then go for it. You can even go to bigrock or Godaddy and they have website builder plans with hosting & domain names.

You need 3 things:

  1. Domain name
  2. Website designed
  3. Hosting account

3. Select a niche subject or industry

The first step to learn about how to do SEO or how to start SEO is to look at the website for which you want to do SEO. You need your website for search engine optimization, for content, for keywords targeting and ranking and to get traffic from search engines.

This is why website is important for your business as it is the only platform to bring tons of free search traffic.

To start your SEO you need to look at what industry or niche you want to focus on. Your business tells you about your niche. Look at what areas and aspects of any industry or subject you want to focus on.

Then look at the type of website you want to build. That will decide what type of audience you would be targeting.

These two factors are important to start SEO as they decide the type of search traffic and the type of keywords you will be targeting.

4. Practice Keyword Research

For this you need to start with finding all probable words, terms and phrases that belong to your niche and are relevant and applicable for your business or your website.

You could start with listing all the terms that you think relate to your website and could represent what you are focusing on. You can also start to think from the point of view of your target audience, the searchers.

How would they find you on Google and what all could they search for. What terms could they use?

After finding these terms you will have to see which ones are actually relevant for your business. There would be many terms which are related to your niche but do not belong to your business. These terms would be the ones which are not relevant for your website SEO.

Select the keywords or terms that are relevant for your business and would help your website reach your target audience on search engines.

Few Types of keywords

Informational keywords – These are keywords which we use to search for some generic information about anything.

For example: top destinations in India, best blogs on digital marketing, easiest recipes for lunch.

Transactional keywords – The keywords that represent the intention of buying something are transactional keywords. These keywords mostly would include words like buy, price, discount, offer, coupon, sale, delivery, shipping, etc.

Many of the local keywords are transactional keywords resulting in purchase of a product or service like gift shops in palam. Although some keywords like the one we mentioned and also including local keywords may not directly mean or represent a buy however, the established understanding behind such keywords is that ultimately the searcher will buy the product.

For example, buy wrist watches online, kitchen appliance on sale in dwarka, delhi.

Navigational keywords – These are the keywords used when we want to look for specific information to find or reach a particular company, brand or a website. Branded keywords come under this category.

For example: Nike shoes, Hyundai car launches

Local keywords – These keywords represent or are always associated with any location. Local businesses use these kind of keywords because they are always targeting location based audience.

For example: famous places in Delhi, apartments for rent in Navi Mumbai.

Company based keywords – The keywords or queries used to find some types of companies or organizations are company based keywords.

These can further be location based also.

For example: furniture making companies, digital marketing companies in Delhi.

Product or service based keywords – the keywords that indicate towards any particular type of product or service.

These usually are location based, because we normally prefer a local vendor when buying something unless we are buying online.

For example: kitchen appliances in lajpat nagar, restaurants in Navi Mumbai.

Branded keywords – The keyword example of digital watches from Timex earlier is also an example of a branded keywords. When we are specifically searching for a brand name or products and services offered by that brand or anything else related to some specific brand then all those keywords are branded keywords.

For example: Maruti dealers, Pantaloon shirts, make my trip holiday packages.

Once you have selected your industry or subject, try to find all the keywords that you can find on that subject. Here one SEO insight will help you in selecting which keywords to write for.

There are two more types of keywords which you will be using. These are head or main or head keywords, body keywords including long tail keywords and LSI.

Head keywords are used as the main keywords to represent a page. These are the shortest in length, and are typically 1-2 words. Head keywords have a high volumes but are very difficult to rank for.

Second are body keywords. These are little longer than head keywords and are 2-3 words long. These also have high volumes but lower than the head keywords. These are usually used in the body of the page, in the content. Body keywords are easier to rank than head keywords but still tough for any new website.

Use Long Tail Keywords

Long tail keywords are longer keywords and basically are key phrases with more words in them. Typically keywords or key phrases with 3-4 or more words are long tail keywords.

According to studies these long tail keywords account for 70% and even more of all the web searches that are performed.

You have a better chance of ranking on top with long tail keywords. And when you want to learn SEO fast, long tails are best to target. With LTs you will rank faster and therefore learn more and learn SEO and rankings faster.

Ranking faster is also a whole approach and better understanding. Understand and learn how to rank keywords fast here.

LSIs have much lesser traffic volume and are also much easier to rank compared to the other two types of keywords.

Learn to find your Long Tail & other Keywords

What you should do to start your keyword research is build a group or set of keywords which you want to start with on your practice site. Find all or maximum keywords under each of the three types. Start using the ones which little less difficult to rank.

To find your keywords use Google search and type in the words that come to your mind on your topics. Refine your keywords with Google suggestions and auto complete. Look at the competing websites and take keywords from there. Use Google planner or adwords to expand your keywords with many relative and long tail keywords.

5. Start writing content

You need to create or learn to create content for a website. It could be blogs or content about companies and products. You can start with your website for practice.

Start writing content focusing on your keywords. Take one keyword at a time and write blog or pages on that.

Content plays a very important role in ranking. Its importance in search visibility and rankings has been increasing continuously.

If you can develop a practice and skill of writing user friendly and keyword specific content then it will help in your search engine optimization a great deal. Write content in natural language without over focusing on your keywords. Your language needs to be simple eight grade English.

6.1 On Page SEO part 1: Use Keywords

Now you have your list of keywords for each page. You know which topic your pages would be and which are the keywords that each of that page will be targeting.

But, how do you make sure that the content of each page points correctly and in the best way to that keyword? How do you properly target your keywords for each page? And how do you make sure that the right keyword or keywords are indexed for each page and how to make sure that you are setting them up rightly for rankings?

That is where on page SEO comes.

On page optimization or on page SEO is that part where you use all your targeted keywords at the right places. This also means improving your content to better fit and represent your keywords.

With on page optimization adn by using keywords at places where they should be you tell Google and other search engines what your content is talking about. The techniques tell Google which keywords you are focusing on, targeting and talking about. And so the search engines index these keywords and thereby with your further SEO efforts those keywords start to improve their rankings.

On page actions and activities help in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages so that it is visible to more and more of our targeted audience and also gets more clicks and visits by them.

There are few important places where you can and should use your keywords. The reason for this is that this gives your user a very idea about what the page is about. They can instantly and easily understand what they should expect to read or find on the page.

These are the Title, the URL and the H1 (this is the main header tag on a page).

How do you use your keywords in these three places? By looking at the purposes each of these serve.

URL is the name of the page. The name has to be relevant.

Title is what tells searchers what the page is going to talk about and what all it is about. It introduces a searcher to the topic.

H1 is the main heading of your page. It is like a second Title but it is on the main page and in the content.

Looking at the three purposes you should use your keywords accordingly.

Apart from the three important places there other places too where you can use your keywords. Keywords are also used in content (avoiding over use or stuffing of any keyword).

How to learn on page better and practice it?

Search for your targeted keywords on Google or any other search engine. You will see 10 or 9 results you see on the first page. The first thing to learn is that only the most relevant and optimized pages appear on the first page of search engines.

Second thing to note is that each result is a web page from a SEO optimized website. Each result has 3 components:

  1. The Title in the first line
  2. The URL in the second line
  3. Meta description in the third line

So, the second most important thing you learn is that you can attract a search visitor only through these 3 KEY on page techniques.

Now it is upto you only how you use these three things. Look at each of the results and see what keywords have they used in each of the three places.

Key learnings:

How each page is using these differently. What keyword variations or forms are they using. How have they structured their Titles and URLs using the keywords. How many keyword variations or forms did you find from these results.

6.2 On Page SEO part 1: Improve other on Page factors

There are many other factors and techniques which on page SEO covers and can be used to improve the content, user experience and especially to help the targeted keywords rank.

We talked about H1 and that you need to use your keyword in this primary header tag. However there are five more header tags which can be used on the page and are can be optimized as part of on page SEO.

You can (or should) use H1 only once on any page and in the content.

So, if you want to tell Google that you are focusing on few keywords then what do you do?

You make use of these other five header tags which are H2, H3, H4, H5 and H6.

H2 is the one that is used most by SEOs and can be used few times in the page.

After this there are images and other media files which we use in the content. These are also optimized for each page. There are two ways of optimization of images and media files here. And these two optimization types help improve user experience and help in keywords targeting and ranking.

  1. Optimize the image itself
  2. Optimize the how you use images in content

Optimize the image itself

Optimizing the image means to use properly sized image and other media files like videos. The size of an image matters. Too large or too small images do not give best user experience and are not good in terms of designing. Too large images also impact the speed of the overall website which is not good for its SEO.

Optimize how you use images in content

Optimizing the use of images in content is another thing. When an image is used in content then search engines do not read and understand the images. Users can see the images but you need to make Google understand the use of that image in any particular section of content.

For this the HTML codes used for images have an option of describing briefly what the image is about. This is used in the tag called as alt tag. It is a short form of alternate text tag.

We can use a short sentence about the image in this tag. This tells Google and other search engines that this image talks about and is related to this topic or subject.

It is also advised to use your keywords within these tags for each particular image. The alt tag is another part of on page SEO optimization or image optimization.

Use your keywords in the content

It is not just the 3 meta tags or header tags where you use your keywords. You can and should use your keywords in the content too. But you should use the keywords in a natural way. This means use the keywords only when it is necessary to use these in the section of content to explain properly what you are saying there.

Here you should make a note of one important and fundamental SEO concept.

What is Keyword Stuffing

Keyword stuffing or keyword spamming is when you try to repeat your keywords as many times as you want.

Example to practically understand what is Keyword spamming or stuffing

For example, read this paragraph or line.

This page is about SEO, and here we provide SEO services. Our services are about SEO only and we sell SEO services for your website. We do SEO to make your website rank and we are the best in SEO and provide the best SEO services in India.

This is a 48 word paragraph where SEO is used 7 times.

Now there is a term which is an optimization evaluation and also one of the SEO factors.

That term is keyword density. With this a search engine tries to identify keyword spamming and tries to avoid content which is not natural or user friendly.

Although, the relevance of this in 2020 is debatable, however, it is a clear sign of a content that is not natural or of good quality.

There is an agreed evaluation mark to density. Experts agree upon a 1% going up to anywhere between 3% or a maximum of 5%. What this means that in a content with 100 words the exact keyword should be used 1 to 5 times.

In our example, that percentage is close to 15%. Way to high. And you can also notice by reading it that it does not sound very friendly or of good quality.

So, avoid keyword stuffing, if not for the search engines or ranking, at least for your users.

7. Do necessary Technical SEO of your website

Technical SEO is about how well you prepare your website to be accessed by Google and other search engines. This involves doing various technical things on the website so that your site becomes more search friendly.

This also means doing tasks or taking steps to make it easier for your users to access and read. Technical SEO is also a one-time step but it is more of an ongoing process and a very important one. You are required to check and remove the technical errors as they come.

Again all the technical SEO steps are done so that your site remains indexed, is visible on search engines and can be easily accessed by searchers from the search engines when they click on your SERP position.

It also involves steps to ensure that once your users have clicked your website and are ready to be on your page they have a good experience and can access your website easily.

Technical SEO is also called on site SEO as the techniques used here apply more to the whole website than individual pages.

Submitting your website to Google is the first and the most important technical SEO step. This involves creating a sitemap. It is an xml file and is named as sitemap.xml.

There are many free sitemap generator websites and tools. And you can also manually create your own sitemap (and this is advised). Our complete SEO course trains you thoroughly on this and many more technical SEO steps.

Ensuring your website and its pages load fast is another technical optimization step. This means improving website speed and removing or correcting all the errors which make your site slow.

There are many more technical SEO techniques which you learn in SEO. Few of these are:

  1. How to use Canonical tags
  2. How to use redirects
  3. Understanding 301 and 302 redirects
  4. What is 404 error and missing pages
  5. What to do for missing pages
  6. How to improve website speed
  7. How to submit sitemap to search engines
  8. How to make website mobile friendly

8. Open Google Accounts

When you start doing SEO you will be needing these two Google accounts, for monitoring your search and rankings progress and do lot more. The two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.

9. Submit your site to Google

You need to submit your new website to Google so that it can crawl and index all your new pages. You need to submit a sitemap and also a robots file to Google.

Submit sitemap to Google

A sitemap is an online document which you upload on your server as a unique webpage which lists out all the pages of your website. It is an XML, and not HTML, page. It is called XML sitemap. It is written in plain text with no linking or hypertext.

You can create a sitemap in any HTML editor and it is named as sitemap.xml. This is how it looks like

You need to write the following codes for every web page to prepare your sitemap manually.

<url> to start each page section

<loc> represents your page URL

<lastmod> has the date when you last or latest modified your page or date of its creation whichever is latest

<changefreq> How frequently you change page, monthly, weekly, yearly

</url> to end each page section

Submit robots file to Google

This is the first thing you should submit. This tells Google and other search engines that they are welcome to visit and crawl your website. You can also tell the spiders and bots of all search engines if you do not want them to crawl your site or certain pages in it.

10. Mobile SEO

Mobile SEO means optimizing your website for the mobile viewing. People are now increasingly using mobiles to search in Google and other search engines. Doing mobile SEO means preparing your website for those searchers and users. It means making sure that your website designing is suitable for mobile viewing and your website appears as perfect as possible.

So, the designing plays a very important role. Your content and its designing for mobile viewing should be simple and clean. On mobiles we do not have too much width. Think from the size of a smartphone. All the content will be scrolled down, one after another.

Why you need Mobile SEO

You need to do Mobile SEO for two reasons. One is because people are now using mobiles more and more these days. And this trend of using mobiles is ever increasing.

Two, Google has now shifted to Mobile First Indexing. If you go URL inspect and paste any of your indexed URLs then you can see a line saying Crawled as: Googlebot Smartphones.

Three, almost every type of user for every type of queries use mobile for search. However, local searches are mostly or more done by using mobiles.

How to optimize website for Mobiles

The first thing is that you need to optimize your website for various screens. This is best done by having a responsive website design and layout. It is very simple to do and is done in two steps. These are two techniques to make your website fully responsive.

Use this Google tool, to check mobile friendliness of websites. You can check and see the parameters used for mobile friendliness. Also you can open any website and then press 'Control + Shift + i' to check any page for its mobile versions.

11. Improve site speed

Website speed means how fast or slow a website or its pages load in the browser when someone clicks on your page link. The website speed basically depends upon the loading speed of its pages.

Improving website speed is one of the most important SEO factor and is a technical optimization technique.

Loading speed of each page is a very critical factor for ranking and user experience. Even if for a moment we leave ranking factor away, if your page takes ages to load then users will go away upfront. Every additional second of page load time bounces of significant users off your site. Keep your site’s load time under 3 seconds, and even less preferably. Images are one of the heaviest part of a web page.

First of all check your site speed through these following websites:

Use this Google speed checking tool to check what are various speed issues for any website. You will see a score for every website, both for desktop and mobile versions, and how good or bad is that score.

You can also use the following two more tools for this.

12. Do Off Page SEO and link building

Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.

These are called the backlinks and are one of the most important factors which make your website rank in search engines.

Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.

What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.

Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.

What you need to do here step by step: The Off Page SEO techniques.

  1. Google Business listing with complete profile
  2. Bing Business listing with complete profile
  3. Business profiles on all major social media platforms
  4. List your business on business listing websites or platforms
  5. List your business on local and niche directories
  6. Make use of social, discussions and networking platforms
  7. Start writing blogs for your website
  8. Write articles or blogs on other websites or platforms
  9. Use website content re-publish it on content sharing & publishing websites

13. Track your performance

Once you start doing these and give few months to your site, you will see your website and its pages ranking for many keywords. These would include your targeted keywords, but will also have some new keywords which would be the variations of your targeted keywords, synonyms and few more related ones.

Use GA and GSC accounts to track new backlinks you are getting, keywords and queries for which you are gaining search impressions and rankings.

14. Learn to use SEO Tools

SEO Tools play important role. The first and few of the most important tools are Google Search Console (GSC) and Google Analytics (GA) tools.

Then there are many free, fermium and paid tools. These SEO tools make your day to day tasks easier. They also help in specific tasks from keyword research to optimization, content & linkbuilding and even for social media.

But yes, you do not always need these tools. And GSC and GA tools can give you lot many metrics and parameters and data points to track and monitor your SEO progress.

Here are two resources where you can find detailed references for many such SEO tools.

free tools list 1

free tools list 2

How do you learn SEO FAST, from scratch, to become an expert?

How long does it take to be an SEO expert? And how fast can I become an expert in SEO?

You cannot become an expert only by learning fundamentals and techniques. You need to learn and know how SEO is done, what all you need to do and what you get when you do each of the steps from keywords to link building.

Becoming an expert requires much more than theoretical knowledge. No matter how good you are, you need to practice and actually do SEO. When you know what you need to do to achieve the goals of a website then you become an SEO expert.

How to become an SEO expert fast?

To become an SEO expert fast, you need to learn more, learn complete, learn SEO fast, start practicing it quickly, and learn from what you do. This is what we tell you here. There is this training also which teaches beginners to advanced and then expert level SEO. That is one sure way to reach expert level in SEO fast from scratch. Read more in the next section.

We have listed the step by step learning approach in section below. And what we said above is that you need to gain experience to learn practical & see how all it works. So, the question remains, how to make your complete learning faster.

One way is to know what experts know and what they learned from their experience.

For that here is our expert course which can help you to learn SEO fast from the very beginning and complete.

The SEO Course

The one thing which stops you from becoming an expert professional fast is that you take too much time in learning and doing the basic and fundamental things of SEO. And the second thing is that it is by luck and very hard and long work that you discover in advanced depth and insights into how to do SEO well.

Here is this SEO course that makes it faster and complete for you to learn SEO. You learn much more, and also advanced & practical SEO. This saves lots of time for you.

For example, the best thing about this SEO training is that you get the ESSENTIAL SEO TOOLS & RESOURCES which help you do more & fast. And together with the advanced & complete learning, this course surely helps you become an expert much faster.

Faster way to become SEO expert from scratch, with this training

Get Complete SEO Training to find best SEO keywords

Learn how to find best SEO keywords

Learn how to rank keywords faster & rank more keywords for any page

Learn to do EASY website analysis

Learn Full Local SEO with Mobile SEO

3 phases strategy on how to build links STEP BY STEP

100+ FREE SEO Backlinking Sites to start building backlinks like an expert

Learn to design website to start practicing SEO or to start your journey to learning Digital Marketing


Learn what are responsive websites & how to design these

This is the Best SEO Training designed by the Purpalyn Expert SEO Institue in Delhi India.

We are starting enrollments for this expert SEO training. If you are interested to get listed or know more then mail us at the below mentioned ID and save this ID for further training communication.

Email: courses [at] purpalyndigital [dot] com

Best way to learn SEO in 2020

4 possible ways how you can start learning it

How people learn SEO

Take classes

This is the first approach and the very obvious way that comes to mind for all the freshers. All SEO beginners who have just completed their studies and want to learn SEO to get a job and start a career in search engine optimization field look for nearby SEO institutes to attend classes and learn about search engine optimization.

There are however two important things that a learner and beginner in search engine optimization needs to look at.

ONE, Institutes are location based. Learning through classes from institutes is therefore location based. This means that you are always going to prefer an institute near to your home. Not all the institutes near your home may be the best in teaching SEO.

TWO, you will always have to support your learning through supplementary online studies. This is because of the very nature of search engine optimization profession. As a professional field SEO requires you to look at how the theory is applied and used. So to master anything in SEO you need to go, look and search online.

Learning it online and free

One can learn SEO online and free. There are so many websites and blogs which talk about SEO. They cover many things on search engine optimization from basics to the techniques and some even talk about advanced strategies.

There are, however, two problems in learning this way, especially for beginners. First, you may not know these websites and blogs. Second, even when you do know, it may take quite a bit of time to go through various blogs and guides and tutorials.

When you are just starting learning you do not know much on SEO. Therefore, you may not be able to find all the resources and know which ones are best.

However, this changes one you start working and develop a good understanding and are in constant touch with online reading. You then know who and which resources to follow, which are more relevant and best.

Learning from online SEO courses

You can start learning complete SEO with a beginners training. This is of course paid courses but can provide the best platform for learning and for your jobs and career. Online courses, most of these, are designed to keep the online learning in mind. Therefore, they tend to cover more in SEO as both beginners and early professionals are likely to enroll for such courses.

They also cover better and more as they have to compete with classroom trainings which is the preferred choice for beginners.

The benefit of learning from a course is that you can learn much more in much less time and you also get guidance.

The one problem could be to find a good course and also to find a course that is suitable to your needs.

Learning on the job

Many people learn many things on the job and search engine optimization can also be learned while on the job. It is possible when you have colleagues doing SEO work in your office and you can start learning from them.

This also means that you are either working in an digital marketing or SEO consultancy or agency. Or you working in a company which has its own in house SEO team or have hired one or two SEO experts.

How I learned SEO from scratch, knowing nothing

I had designed a website and was all excited about it. I wanted many and many people to see it and visit my site, but sadly it was not happening, even after I have my list of friends on social media. After scratching my head for some time I realized it was time to teach myself SEO.

I read and read and read. It took me few weeks to really know what is SEO and what it does. Then it took months and years may be to actually learn SEO, and also practice it on my website.

I got some results. I developed and followed an approach, without realizing what it was and how wonderful it can be. Even now not every expert talks about it and even fewer apply it I guess, although I can never be sure of that.

I made keywords rank, although I was still learning and it took me months to do that.

I was not getting traffic, but it was ranking.

I realized the importance of keyword research & value of SEO keywords and targeting right and different keywords to target and build more traffic.

Due to the nature of my website I contacted and mailed many organizations. I developed online partnership and association with many of these organizations. The result was that I was offering some value to them and as a result they were linking back to my website.

What I did not realize at that time was that I was following the approach to building natural links to my website. I was indirectly doing email outreach for backlinks.

I did many other things and learned through the process and strengthened my SEO skills.

I wrote blogs, improved my blogs and wrote many articles. I learned content promotion, content writing, content marketing.

In nutshell, I learned how to do SEO in an effective way. Discovered ways and techniques and formulated few of my own.

The result of all is this. We are in the year 2020. The strategies I started in 2018 and I ranked one of my blogs for more than 200 keywords in the early part of 2019. All the keywords on the first page. Not just this. I have little more than 50 snippet rankings, the Number 0 position in 2019. The traffic and ranking are and will grow more in 2020.

Best approach to Learning SEO

Combined Approach! – What I suggest

Yes! To be a complete SEO professional and an expert you need: learning from a good course (either online or classes) to start + free online learning + on the job learning.

How to learn SEO in 2020

What new there is to learn in SEO in 2020

Change is what remain constant in SEO

SEO has a history. The history of SEO is of change and evolution. The change is what remain constant in the world of search engine optimization and search engines. This is what has been driving the way we do SEO.

Change is the only constant in SEO, and will never change.

But you do not need to be scared or too worried about this. Many of us do not even come to know of most of the changes that happen on the side of search engines. Unless, you are doing something very wrong.

What you need to do is first learn SEO completely and in depth. This will help you know it in detail and in depth. You will be better able to differentiate between right and wrong, what works in SEO and what not. Second, keep yourself updated by reading more.

Third, and more important. Do not trust everything and everyone you read. Over a period of time you will know what resources should be trusted when it comes to what is the latest and what is working now.

No follow becoming more important

In March 2020, Google changed the way it looks at and treat nofollow links. Nofollow is a one type of attribute of a backlink. Any backlink is either a dofollow or nofollow. Dofollow basically indicates that the site that is linking to another site is saying that they trust the latter site. While a nofollow link does not directly says that the site offered a link should not be trusted. It indicates that the linking site does not want to vouch or vote for the linked site.

Also, Google does not follow nofollow links to index the linked websites. This is what is going to change. Now nofollow links will be tracked by Google more elaborately and will be used for crawling and indexing new sites or pages.

Here is what Google says about how to use nofollow links in this post:

rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.

New Link attributes

In the same update that Google brought in September 2019, it introduced two new link attributes. These are sponsored and UGC (user generated content). You can read more about it in the link given above for nofollow update of Google.

A bit into SEO history & evolution to help better learn SEO in 2020

SEO is very dynamic area. SEO of the early 2000s was different from that of the 1990s. SEO of 2010 was again quite different from that of the early 2000s. And the SEO which we do now in 2019 is very very different from all the type, approach and method of doing it before.

Search engines keep evolving, their methods and algorithms keep evolving. The whole search industry, its related aspects and industries and their demands from search keep changing or evolving, technology is definitely changing so fast. Due to all this SEO also keeps changing.

What also comes with this constant change is the approach, methods of SEO which worked before may not work that well or may not work at all now.

To illustrate this, let us give you a brief look into the real life SEO evolution. When it started, somewhere in 1990s, and sometime later too, it was too focused on keywords.

All you had to do that time was put few keywords, repeat these as many times as you like and you will rank. The more times a keyword was repeated in the content, the better and more relevant that content was seen by search engines. Hence it ranked on the top.

It later became a spammy tactic and was called keyword stuffing. The focus slowly shifted to wholesomeness of the content.

What all this means is that you also will have to take a complete and wholesome approach to learning SEO. Start with a good SEO course. As you progress, keep learning through other online resources.

Do read SEO blogs, watch SEO videos. Find out about who all the top SEO experts and influencers and follow them or some of them. Be active on social media, join SEO groups. Ask questions online on these groups and on forums and read answers on question and answer websites.

All this will help you become an SEO professional and expert.

How (& what more) to learn SEO in 2020

The approach you should take & beyond

SEO means complete website growth and development for search engines but primarily for users.

What most people on their journey to learning SEO actually look at SEO and learn is that it is all about finding a keyword, using it in key places with on page optimization, have some content on the page, submit the page if it is not already indexed or re-submit it for re-indexing, and then build backlinks.

And the result they expect to achieve is that within a stipulated period of time with enough links to the page (the more the merrier) the keyword will rank on the first page.

And their SEO objective is achieved and they know how to do SEO well.

That is not the case now. In fact that has not been true for the past few years.

Learn what SEO in 2020 means?

Even if you leave the current year (2020) out and disregard the evolution, development, change of focus, and growth in how we see and do SEO, there is much more to do and look for when you learn to do SEO.

If you have learned, understood and followed all what we have talked about SEO so far then you know that it is about properly serving your audience. Ranking is a way to reach your audience.

So, you need to get clicks from SERP (search engine ranking page). What does that mean to you? Or what should it mean to you when are going to learn SEO?

Ranking is not enough. You need clicks from your top ranked SERP position.

So, you need to focus again on your on page SEO and its three key factors which appear on the SERP. These are the Title, URL, and meta description.

However, the final goal is to get the searcher to your page or pages. It is on that page that you fully and properly serve your searchers.

So, Content is important. And how you present your content is also very important.

Content is King.

Because content makes your keywords rank, it is the content for which a searcher will come to your website or page and it is the content that will serve or satisfy your audience.

Presentation of content covers few things. It will start with your designing. It is the first thing a visitor may notice. The colors, the layout, etc. But it is also your H1 (main header) tag that (usually) your visitor will notice (and notice first).

That is why headings are important. It goes both for your Title (heading on SERP) and H1 (heading on your page).

Often times Title and H1 are same. This is usually the case with CMS based website design and development platforms like wordpress.

So, what it truly means to learn SEO in 2020?

To learn SEO in 2020 should truly mean to achieve following two goals using all the SEO fundamentals, concepts, techniques, tools, etc.

  1. SEO Goal 1: Aim to focus on and best serve your audience
  2. SEO Goal 2: Build website Authority and relevance

There is a very simple and straight forward way to achieve these two goals when you learn to do SEO in 2020 & beyond.

Achieving Learning SEO Goal number 1 will automatically help you achieve the second goal.

This is how it works.

When you aim to serve and satisfy your audience then you actually look beyond ranking. You look at giving your audience a good experience & satisfaction. For this you look at really add value with your website and its web pages and content.

This will drive you to do best SEO through these steps.

Look at keywords to connect with right audience

You want to find keywords which will help you really connect with your audience. You are not just looking for rankings, but to connect with searchers via rankings.

You look at who really is your audience. You look at what this audience of yours is looking for. This makes you look at what all they search for within a topic or niche. This also means looking at their various needs or pain points and various types of searches they make and their meanings.

You segregate your audience with the help of the terms and searches they use. This builds your keywords. This also guides you on the type of content you should write for each of the keywords. This is the content that will actually satisfy your searchers based on the type, nature and meaning of the keyword or term they are searching for.

Full on page SEO optimization

When you write content for your users and have selected the keywords that help you connect that content with the right users then you will look at every small details and take every step to better optimize the page and its factors.

This is because it will serve two purposes.

  1. Help you rank keywords better and so connect with your audience that sooner
  2. Improve the reading experience and therefore the user experience

Follow all the technical SEO techniques and steps

Technical SEO is driven by the all-around fast technological developments and the need to give searchers faster, easy, smooth access to content and provide even better experience.

To learn SEO properly you should know that technical SEO is that important task or step in SEO without which all your best efforts may fall apart.

If your pages are not indexed you cannot rank

If your pages cannot be crawled for some error then they do not get indexed and therefore ranked

If your pages are too slow to load then your users will go away without reading

Therefore, to make your value adding content reach properly to your audience and remain indexed and properly databased then you will take all necessary technical steps, remove all technical errors or hurdles and follow all technical SEO techniques.

Value and build proper links

Building links is not just gathering enough backlinks to rank. Each backlink adds value to your content. Backlinks even make you reach your audience through other platforms. Your links also bring you referral traffic.

Backlinks help in building authority and trust.

When you value your users and your content then you value each link you get or want to get.

The best types of backlinks are those which are from relevant niche, industry or topic, are added or provided to add value to the content and the users of that page that is linking to your page, and is a vote of trust or confidence to your content.

Learn dynamics, scope and types of search

Search and search engines have evolved and have become very dynamic. Even the search results have become more detailed and dynamic too. When you search for anything or any term then the search results you get includes websites, blogs, videos, images, and even stories and questions.

The SERP first page for any term may cover many of these or all of these.

You can even search for images and videos separately.

Search and its results are now limited to text content or web pages.

Google is one search platform. It is the biggest search engine or search platform. When we talk about search engines we often name Google, Bing, Yahoo, etc.

But the second biggest search platform after Google is Youtube.

You can search for videos on Youtube. Even in Google search you can see youtube videos featuring among the SERP positions.

There are search platforms for images too. Google image search is one such inbuilt image search platform. Apart from that you can search for images on social media sites like Pinterest.

You learned SEO, from basics, fundamentals to how to do it in 2020

Did you notice one thing? You learned all this ONLINE through this free SEO tutorial.

This is learning SEO online and at home

So, having learned SEO let us also look at how to learn search engine optimization at home and why. This is becasue learning never stops and you will be learning much more of SEO in future too. So, why not learn everything at your home and at your own comfort, like you did here.

How to Learn SEO at home

Know what is the best way to learn SEO online? Why you should learn it online and why learning SEO at home is the best way to learn it complete.

how best to learn SEO at home online in 2020

To know how to learn SEO at home means you want to know how you can learn search engine optimization online at the very comfort of your home. This also means that you want to learn SEO at home at your own pace, your own method & ways, and learn SEO online anytime during the day you want.

Learning at home is a concept which 100% means learning online. It does not always apply for a complete beginner. Even professionals or working persons learn at home. It is a conscious decision as you can learn at your own comfort and at your own pace.

Let us explore why learning SEO online at home is the best way to learn complete and master it.

When you want to know how to learn SEO fast from scratch, then learning it online and at your very home can be the best way to learn SEO in 2020 and beyond.

Learn SEO online: The most important factor & reason behind it

How the nature of SEO demands learning online

  1. SEO is all online
  2. SEO needs practice which is done online only
  3. SEO keeps changing, so you need to keep updates with online reading

These three basic and important points about SEO show its nature. These points and the nature of SEO also shows that it is best to learn it online.

As soon as you begin your career you will have to start and continue reading and learning online to do search engine optimization in a better or best way and to improve on your knowledge and skills. Following are few important reasons why you need to be online for SEO:

to practice what you learnt

to see how basics, aspects & techniques work

to add to your knowledge and skills

to keep yourself updated in this professional field

to keep yourself updated about the trends, search engine updates

to read about and understand all the algorithm and other updates brought by Google and other search engines

for expert advice and view points on each aspect

and for many more

SEO is very unique and requires everyone to know about and properly understand the latest trends & updates. SEO is largely based on algorithm and other updates by search engines.

But you need online learning, absolutely.

Why learning SEO online can be the best way

SEO is best learnt online which includes at home and on your own. This is because of the nature of SEO and all the aspects which are related to it; the way it is done; and because there are many more resources which are available only online.

SEO needs time and practice. What learning search engine optimization best and full also requires is looking at how each concept & technique works, practicing it more, going little deeper into what you learn in the course.

All this you do at your own, and at your home often. All this you do online.

This you can do only when you are at ease, at comfort level and without any pressure to complete something in a given time. You can do this when have time to go deeper, search for more & supportive & clarifying resources which are related and relevant.

If you want to master search engine optimization and be a professional and an expert then you need to do two things:

  1. Learning the basics, foundation
  2. Practice what you learned

Both learning and practicing SEO is largely online based. This means you will be using online tools, Google tools, other websites and search engines to learn, experience and practice SEO.

Therefore SEO learning is incomplete without going online. And this is best done at home and by giving it enough time.

Therefore, learning complete SEO course online and at home gives you opportunities to learn more and deeper.

Few facts about learning SEO

There are no colleges teaching SEO

It is taught best by experts

You will always have to learn (more) online at later stages and to learn more, deep & advanced

There is no standard in learning. There are no set benchmarks that SEO course should include this only or should be of this level or should teach this much theory and this much practical, or should have practical also or just theory.

There are no official certificates or degrees in SEO. You don't even need one. Your knowledge, skills and expertise will speak for you in the real world.

All that is taught in SEO is from experience and the courses, content, blogs and all are designed and written by professionals and experts. And if you want to learn from SEO experts then these experts mostly teach online. This is because, they can reach to learners in all parts of the world by going online.

The best way you can learn SEO online is at home

The decision to learn SEO online at home

If you are a complete beginner or even a working professional and you plan to learn SEO online then the best way to start and complete it is to learn it at home.

To learn SEO at home is a decision take because you want to learn in the best way when you start learning it online.

The decision to learn SEO at home means that you wannt to learn it online. It also means that you now understand the nature of search engine optimization and what is the best way to master it. You understand the need and importance of practice in learning. And finally you know that to learn better and practice the best way is to do it online at home and at ease.

Now you may have few questions. There will always be two types or sets of questions. These would be about learning at home, and secondly about SEO and its aspects.

Concept of learning SEO at home (which is online)

Learning SEO online usually means learning at home.

Learning at home is seen as opposite of classroom based learning, but it is not that different. In the classes you are taught about SEO while at home you learn by reading and watching. But there are SEO courses for both styles of learning.

Even when you are attending SEO classes, you have to learn few things on your own, and it is never that an instructor will teach you everything on SEO completely.

Before going further and to help you understand the concept and position of home based learning, let us briefly discuss the various styles or methods of learning search engine optimization.

Different approaches to learn SEO at home

Learn all by yourself

This is learning SEO online, and is a home based learning approach. Here, you learn everything through the resources available on the Internet. These resources are SEO tutorials & guides; blogs; SEO related forums, question answers; SEO related material on various websites, etc.

The thing here is that you need to search and find all these resources all by yourself. You also need to figure out which one is good or better, which one is more reliable. This way surely takes time.

Learning through a course

Learning through a course is another way you can learn search engine optimization at your home, office or any other place. There are many good online SEO courses to learn SEO from scratch and to learn everything and master it right at your home, without attending even a single class or going out.

In fact the best of the SEO courses and resources available are online only. This makes learning at home the best choice to learn full, best and even advanced SEO.

Learn complete SEO basics with a beginners SEO course for, or better

Learn expert & complete SEO with an advanced SEO course with professional & practical training.

Learning SEO at home means the following

  1. It means DIY (Do-It-Yourself) concept
  2. Learning by self
  3. It means an enterprising thinking - DIY is usually take by persons with entrepreneurial
  4. DIY also means control
    1. doing my way
    2. having or demanding flexibility

Knowing or unknowingly learners or students who are looking for and select learning at home option in SEO or any other field they are looking for learning more, learning better. And more often than not, these learners learn the best in SEO.

It does not always mean

  1. you have a low budget
  2. you cannot attend classes
  3. there are no good SEO institutes near you
  4. you cannot find a good institute
  5. shy of attending classes

It only means that you chose to learn search engine optimization at home for its many benefits, because you are more technically inclined and because you like that approach of learning.

Reasons why learn SEO at home can be the best approach

Learning SEO at home is the best way for people who have chosen to work at home or work from home. This is because they will be able to save much time. Also since they are already doing their work from home they have learned how to manage it along with other things. They also know the advantages of this, which are being more in control of what you are doing and saving a lots of time.

Learning SEO from home is therefore best for



Website owners

Website designers

Content writers

People doing work from home jobs


People who are in between switching to a new job

Those searching for new opportunities

People on sabbatical

Advantages of learning SEO at home

Learning SEO at home is a wonderful opportunity to start learning from the very beginning and in the best way. It also gives you the opportunity to practice and learn as much and learn as fast as you want.

There are some big advantages which learning SEO online at home will give you and which will be very valuable for your future career and growth. These will help you develop your skills, confidence, knowledge, expertise and the ability to do SEO with practice.

To learn more

Learn SEO as fast as you want with best resources and devoting as much time as you want

Best way when you want to learn as much as you want

Go as deep into learning SEO as you want

Learn and practice doing research (which is very important in SEO)

Practice SEO while you learn (SEO is online & learning online & on your own makes you go through the issues you might face, practice the process of SEO)

Building your own way of thinking and doing

Encouraged to search and find more for answers

Flexible timings

Plenty of resources to learn

How to turn learning SEO at home into an advantage

We discussed few advantages and benefits you can have when you learn SEO at home and online. These advantages purely come from focus, dedication, efforts, you give to your learning.

There is one hidden but a huge advantage which you can get or you get from this approach of learning. It is actually a dual advantage.

  1. Having a good learning platform to build foundation
  2. Having to search and research for more answers

Both these aspects will help you become an SEO expert, faster. You will be better than those who just read and learn what they are being told.

When you question more then you get more answers. Then you learn more and become better at what you are learning.

Now let us look at what steps you can take to turn learning at home into a true advantage and become a SEO expert at home.

Few things in SEO you only learn online

Here is the list of few very important things which are available online ONLY and that is how you can learn it. Moreover, classroom training courses, especially the ones you try to find in your city or local areas, usually do not teach these or go that deeper.

And, since SEO is never learn once and do it all the life thing, you will be learning most of it online only. The very nature of SEO is dynamic, where every now and then there are new developments. You need to keep yourself updated.

So, here are few interesting and wonderful things you can and you should learn through these resources.

History and Evolution of SEO

How SEO came to existence? What was before SEO? How search engines were born or created? What made us create search engines? When Google was started, who started it? There are so many questions which you should ask if you are truly interested and excited about learning SEO. The answers to all these questions and many more like these will broaden your horizon for SEO learning and about the industry. It will better and completely prepare you towards becoming a learned person in the SEO industry.


SEO history

SEO trends 25 years

Google: Web History & Search History

Updates & Technicalities:

The Google webmaster blog is the first thing that every SEO expert follows. It keeps you update with all the latest that Google introduces in SEO and that which applies to the SEO and search engine industry.


Google Webmasters blog

This one is for advanced learning and learners. Do check it out once.

SEO by the sea

Few interesting facts to conclude and say learning SEO online is fast & complete

SEO is done online and is best learned online too. Why? Because

  1. You are already & always learning SEO online - While practicing SEO you read blogs, answers, every now and then
  2. Online has many resources
  3. Online is both paid and free
  4. Learning never stops and so you will always be learning something in SEO and it will be online
  5. Online is easy and 24/7
  6. Online is convenient
  7. Online is fast

Learning SEO online is very easy and convenient way of learning. In fact it is the best and easiest way. Learning online means you can learn SEO at home, at office, during travelling or anywhere you are. You just need Internet, a computer or your smartphone.

You can even learn a full SEO course at home or anywhere else without always needing an Internet connection. That is learning SEO with PDF downloadable file. So, learning online and self learning is the easiest and best way to learn SEO, and downloadable pdf files are the best way to learn SEO online. Anything which you can download and save on your system gives you the easier way of learning anything.

Concluding on how best to learn SEO

We have explored many ways in which you can start learning search engine optimization. You can learn it from scratch and complete and you can also learn SEO fast by following the steps we discussed. And the best way to learn SEO which would also be more complete and help you become an expert is when you can learn all the more about it from the very beginning and in a faster and more effective way.

To learn the best SEO, learn it full and start learning it from home, which is the best approach in 2020. More importantly, learning at home is not just the best but the safest approach considering the corona pandamic and contact based or classroom based training still not considered safe. This is exactly what we say & support in how to learn SEO in 2020 here.

Many people have two more questions about time to learn and how difficult SEO is. We believe now you know still, you can get the proper answers here now.

How long does it take to learn SEO?

How difficult it is to learn SEO?

Why to learn SEO and why it is worth learning?

Now I believe you are in a much better to know what all to learn in SEO, how best to learn SEO, and that learning SEO online is the best and the universal way. You will be learning much about SEO online during your SEO career and growth journey, so why not start it that way.

And yes finally, you can of course attend SEO classes but on the other hand learning SEO at home can be a much better approach and option. And when can learn so much and everything in SEO right at your very home with all the comforts and flexibility then why not take this approach.

Now it is entirely upto you, when you beginning your learning journey from scratch or zero, how fast you want to learn SEO. It will also decide how soon and fast you become complete learned in SEO.