What is SEO and how it works explained in simple words for Beginners

how to learn SEO from scratch as beginners in 2022

Starter SEO Guide for Absolute Beginners

This is your first guide and first step if you a complete & absolute beginners who wants to enter this profession.

You can be a career seeker, a website owner, a blogger or a business owner. If you want to learn all about SEO and are just starting to find the best online resources then you are a complete beginner.

And this guide is the best and perfect for you to take you to your leaning journey.

This is where you start.

This is the proper way to start your learning journey.

What you will learn here: SEO Knowledge you need

This SEO guide, as we said before, is for complete beginners.

You will learn here the all important aspects and concepts that you need to actually begin your learning journey and to learn search engine optimization from scratch.

This guide will give you the much needed clarity and help in how you can learn SEO fast with 4Ps going ahead with our SEO learning guides.

What you will actually learn here is about the technique of optimization for search engines.

This line explained in a way what this guide has for you.

Here you gain the all important SEO Knowledge which you need for further learning.

So, let us begin your journey by learning What is SEO and How it works.

Search Engine Optimization explained in simple terms for beginners

Define SEO

SEO is defined as a professional practice and a process to build and improve organic presence of websites on search engines by following a set of techniques.

SEO is a term or acronym. This term stands for search engine optimization.

Let us understand it better practically.

How to explain SEO to a layman?

Let us explain the definition in simple words

When you want to find information online where do you go and how you find it?

You go to Google and type in the search bar what you are looking for.

You see some results in a second or so as you press enter.

You go through the list and click on one of those which you think can provide you right information or best answer.

Google gives you the list of websites that are best optimized for search. And in your case you saw the websites that were best optimized for your search query.

These are also the sites that improved their rankings over a period of time to appear on the first page of Google whenever anyone searches for this query or any other which is closely related to this in meaning.

This is what is search engine optimization OR optimization of websites for search engines which actually means for search queries that people type in on search engines.

SEO is a profession, a professional practice which you learn and then practice to rank websites on Google and other search engines.

When you learn SEO then you learn a set of techniques which professionals and experts use or follow to optimize websites step by step for their respective keywords or search queries.

Who is SEO meant for & why we do it?

SEO is mostly the first thing that comes to the mind when you running a local or an international business; a small, medium or big sized business; and especially an E-Commerce business or website.

Why? Because you want more and more people to know about it, you want as many people to visit your website. Basically you want traffic on your website that is interested in what you are offering and as much as you can.

Search engines are THE PLACE where people go to find what they are looking for.

Google, the largest search engine with about 90% market share of search industry or market, is the platform where searchers find what they are looking for and get the answers and information.

Searchers use Google to find information and products & services.

It as a complete process & practice of building presence and visibility of a website on search engines.

SEO takes your website in front of those people who are searching for information or products & services. It makes more and more of those people see your website in search results.

And when some of those searchers click on your site you get search traffic from Google.

It is like marketing your site, through a unique set of techniques & process, in front of Google searchers.

SEO meaning in business

As we said before SEO is done for websites. And it we do it for search engine and to build presence and visibility there.

What do we get by all this?

When our websites gains visibility on search engines then it means more and more people see our sites when they search.

What this brings is traffic.

When our websites start appearing higher and higher on the search engines then it is seen by searchers when they search for information.

When many searchers see our site then some of these also click on it to read what we are saying. This means getting clicks from search engines.

This is how we get traffic from search engines. This traffic is called search engine organic traffic and this is why we do SEO.

Who wants this organic traffic?

All types of websites can benefit from this traffic and can generate or build it.

However, there are certain types of websites which particularly look to build search traffic.

These are

  • Business or company websites
  • E-Commerce websites
  • Blogs
  • Many non commercial websites
  • Information websites
  • Educational websites

All these websites can benefit a lot from getting organic traffic.

This way they get their websites in front of thousands of people. This traffic then also becomes a source for gaining viewers, leads, subscribers, etc.

So, when various businesses, companies, institutions and bloggers want to build that traffic for all the benefits it brings with it then they look to do SEO for their websites.

At this stage many would Google to find the best SEO consultant who has proven SEO expertise in rankings and traffic.

This is the demand of SEO as a service and professionals.

SEO is Marketing

How does SEO work for a business website as a digital marketing techniques? Yes. SEO is marketing your business website on search engines, in front of search users. This is how it works.

What marketing means or does is take a business in front of its prospective customers.

It means promoting your business and its products or services.

The first thing marketing means or does is letting people know about your business and products.

In that way SEO is marketing, but little different and targeted.

SEO is one important digital marketing technique

SEO is one of the important techniques of digital marketing. It is one of the first and foremost strategy of marketing a business or website digitally or online.

This is why SEO is important for businesses and this is why you should learn it and aim to become a professional and good at doing it for different types of websites.

It is a unique way of marketing. It specifically targets people who use search engines. Here we aim to market a business or entity in front of as many people as possible by building and improving search visibility and position of the website.

SEO is one very specific way to do marketing online, and you need to have a website for this. This makes your website important for your business in the digital world and digital marketing.

Many years back we used to have traditional methods of marketing like newspaper advertising, billboards, magazine ads, radio, television ads, and more. Some of these are still used and are popular.

However, the world is now digital and this created lots and different types of websites, platforms, channels. All these gave birth and popularity to online marketing or digital marketing.

Digital marketing is not one tool or channel or platform. It is in fact a combination of different strategies or methods or techniques which use various platforms and channels that are available to all of us.

The popular digital marketing channels or strategies that we use today are:

  • SEO
  • PPC
  • Social Media
  • Content Marketing
  • Email Marketing
  • Display Advertising

Each of the channels are different from each other and use different strategies and often different platforms.

SEO (and PPC) use search engines as the platform. And SEO is the only technique that aims to drive FREE organic traffic from search engines.

SEO further Explained

SEO is a term or acronym. This term stands for search engine optimization. What we mean by search engine optimization? It simply means optimizing a website for search engines.

SEO is a step by step process and professional practice.

This practice of comprises of various techniques which help websites target people who use search engines for information.

This is done with search engine optimization by actually helping the search engines discover and recognise your website and its content as helpful for and targeted towards the information which people are searching for.

SEO is a focused yet large and widespread professional field which involves basics, fundamentals, techniques, guidelines, practices, platforms, etc.

What most learners and even those who practice it refer SEO as making websites rank top in Google. But it goes beyond.

As we said it is a practice and a process. This process, therefore starts with deciding to use search engines to reach your targeted audience, understanding who can be your audience and what they want or are searching for.

Then you build content targeted and optimized for the needs of your search audience.

And after this, we make our content visible on search engines. And after that we work to improve the visibility of our content or webpages or website in search engines.

This is done by making webpages or website rank higher. This is ranking.

But it does not stop here.

We need to keep on doing and improving. We need to keep our rankings and visibility. We also need to ensure that people click our websites and we work towards how more and more people like our content.

This is the basic outline of what SEO is, how it works, and what we do in it.

Yet, it is not hard to learn it, although it may seem like.

SEO does this with a detailed and inter-connected three step process of technical improvements, on page optimization and off page SEO marketing.

The first step or aim is to optimize a website and make it searchable and search engine friendly to gain visibility in search. This we do by making it accessible and readable through technical SEO and then make content relevant and attractive for its targeted users through on page optimization.

Then we make it appear higher in results, meaning improving its visibility, by increasing its authority and popularity through off page SEO techniques and content marketing.

So, SEO becomes an inter-linked and continuous process involving technical optimization, on page optimization, and off page SEO.

When we fully and properly optimize a website and increase its authority, then it appears something like this in search results.

Search engine optimization (SEO) can be simply explained as the process and steps to improve visibility of a website in the search results pages of major search engines. We all have searched for something on major search engines like Google, Bing, Yahoo and others.

We go to a search engine, we find a search bar and type in a query. What we see after that is a list of results on the page. These results are websites or web pages and the ones that we see first or are placed higher on that page are actually ranked at that place by those search engines.

The higher a result shows the higher is its ranking. This ranking is achieved through SEO. Also if you see the results then the text you see for each of the web page is also the result of SEO optimization.

SEO is an inbound marketing method and is one of the important channels of digital marketing.

It is the practice comprising of a set of techniques to target organic search users, help them see your website in the search and influence them to click on it and read your content.

How SEO Works

The fundamental elements of SEO

The whole step by step SEO process comprises of the essential and fundamental elements.

It is around these elements only we do whatever we do in SEO. This is also its broad framework.

Searches

Website

Content

Search Engines

Keywords

Optimization

Links or link building

Website factors from SEO point of view

Website Subject or Theme

Domain name

Hosting

Design

Layout/Structure

Speed

Pages or URLs

Content

Images & media files

Pages linking to each other

Pages linking out to other websites

Other websites linking to the pages

SEO Acronyms to understand

Search Engines: Google, Bing, Yahoo, Yandex, etc are all search engines where people go to search for information

Query: Whatever we type in the search bar is a query or search query. It is like a question and it can be a word, 2 or more words, and a sentence or even two or more sentences.

Search Bar: Also called as search box, it is the wide rectangle bar in the middle of a blank search engine page where we can type for anything

Web browser: It is also called as the address bar, location bar or URL bar. This is where you find the URL of a website, it is where "https://www.google.com/" is written. One can also type a query there, just like in the search bar, and Google or other search engines will show results

Search results: List of websites displayed on pages of search engines after we type in a query and press enter or click the search sign

Clicks: when a user clicks on a search result

Traffic: Number of clicks a website receives on it from various sources.

Search Traffic: Number of clicks a website receives on it from search engines.

SEO is a step by step process

We have this practical SEO tutorial step by step for two reasons. One reason is to give you how it works and how to do it practically. Second and equally important is to tell you that SEO is a step by step process, to learn and to do. It is actually a continuous process. It is methodical in the sense that you do step one then move on to step two and so on. And without doing each step properly you cannot get best results from it.

SEO is dynamic and evolving

In the earlier days of SEO, it was just the keywords and the content part was very negligible. Then came the importance of content. Then there were many different segregrations of searches and therefore the keywords. After this came the realization of user intent. Mobile searches, voice search and we are here in 2020.

SEO was just SEO back in the old days. Now it covers content marketing and social media.

SEO has been changing and evolving and will keep up, in that way only.

SEO is the best way to reach largest set audience on biggest online platform which is Google

Why we do SEO is because search engines provide a platform for websites to gain visibility there and by this reach search visitors looking for information related to what the website has to say.

Search engines have become the most popular online platform where everyone goes to find information they are looking for. That information is offered by the billions of websites.

Now search engines need to provide the best and most relevant information to every user which means showing the best of the websites first.

In order to show the best only, search engines developed methods to evaluate these websites and then display. To become relevant and best websites need to be better optimized and have authority and popularity. This is what SEO achieves for websites.

What drives SEO?

Search Engines, Searchers and Optimization fuels SEO. These three are the factors that drive SEO the way it works.

Search Engines created the need and primarily have been driving SEO as they evolved

Searchers drive SEO with how they behave. Search Engines are the reason why we do SEO but it is the searchers that drive both SEO and how search engines have evolved.

Optimization is the core of how SEO actually works and how search engines look to satisfy searchers by giving them the best websites for all their queries.

What SEO does

SEO means making a website ready to appear in search results in order to attract the attention of more and more interested searchers and more and more search queries.

The objective of SEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.

This means optimizing your website and building its authority to make it rank higher for more and more of the targeted keywords in order to drive higher and increasing number of search traffic.

SEO does this with a detailed and inter-connected three step process of technical improvements, on page optimization and off page SEO marketing.

The first step or aim is to optimize a website and make it searchable and search engine friendly to gain visibility in search. This we do by making it accessible and readable through technical SEO and then make content relevant and attractive for its targeted users through on page optimization. Then we make it appear higher in results, meaning improving its visibility, by increasing its authority and popularity through off page SEO techniques and content marketing.

So, SEO becomes an inter-linked and continuous process involving technical optimization, on page optimization, and off page SEO.

When we fully and properly optimize a website and increase its authority, then it appears something like this in search results.

Why do SEO (The reasons and objectives)

First of all, why we need to do SEO? It is because search engines provide a platform for websites to gain visibility there and by this reach search visitors looking for information related to what the website has to say.

Search engines have become the most popular online platform where everyone goes to find information they are looking for. That information is offered by the billions of websites. Now search engines need to provide the best and most relevant information to every user which means showing the best of the websites first.

In order to show the best only, search engines developed methods to evaluate these websites and then display. To become relevant and best websites need to be better optimized and have authority and popularity. This is what SEO achieves for websites.

How Search Engines work and drive SEO

Search Engines drive SEO

When we do SEO we optimize and improve websites, web pages and content for search engines. We do it to help our pages and content gain more visibility on search engines. So, we have to do all the things and to much extent as per the guidelines and parameters set by these search engines.

There is a broad and basic understanding for doing SEO but it has largely developed through guidelines and developments which have taken place till now about these search engines (mainly Google).

The other base for what we do in SEO is learning from what worked and what not for many websites, which again is looking back at search engines and how they work.

About Search Engines

Search engines are where all the action take place. They are centre of this search engine optimization field, and drive the industry and its professionals.

If there were no search engines there would have been no search engine optimization or SEO. These were invented not so long ago and within this short period of time, the search engines have evolved and grown very rapidly.

Their growth and popularity has been so enormous that today these search engines are one of the largest place from where websites can target and bring huge volume of traffic each and every day.

Search Engines are one of the biggest online place for website traffic. Let us briefly look into their start, evolution, growth journey. Before starting to learn SEO fully let us understand how search engines work because this is what is the base of everything we do in SEO.

So to fully understand search engine optimization it is necessary to understand the process of search engines which results in ranking of websites and which influences and drives how we do SEO.

Search Engines have a system

Search engines follow systems which they have developed over these years to analyse and present you the best information. When there are billions and billions of pages and tons of content and information, there has to be a system to read, categorize and present the best and most relevant information and content to every user or searcher.

And regularly over all these years and more so in recent years, these systems go through many refinements, fine tuning to make it better and deliver better & more relevant. These systems spread all across the functions of search engines and are assisted and performed using robots, algorithms, and also have a set of parameters for various aspects of content and other things.

It is just like as one has to refine a car engine to make it more energy efficient, more fuel efficient and to make it run the car much faster.

How do search engines work

The basic function of a search engine is to find you most relevant information from web. How they do this is by creating programs and systems to do the following to display the most relevant search results for your queries:

Crawling: read website content

Indexing: categorize discovered pages

Ranking: rank those pages

Each of these search engines use spiders or bots to crawl various websites which are accessible. This creates their database of websites. These sites are then indexed according to their content and keywords they are using for their relevant keywords or topics. This creates their relevancy for keywords and queries.

Then they consider their online influence to check things like their backlinks, social presence, content about those websites on the Internet, etc., to value their popularity, acceptability, trust, etc. This makes the base for their authority.

Then for each query or keyword these websites are ranked and displayed on search results taking into account their query and keyword relevancy, and their authority.

This is how search engines work.

Algorithms and the rule book

When you enter the world or SEO and for those like me already here, two things which we will always be hearing and reading about is "best practices in SEO" and "algorithms or updates".

Google created the algorithms. One of the best ways to understand these algorithms is to see these as set of functions and rules working collectively to evaluate so many different factors related to a website so as to decide its relevancy, position and rank in terms of various topics and sub topics which it talks about in its content.

There are certain functions these algorithms do and have a very broad set of criteria they have developed to effectively do these functions.

These criteria indirectly define what all a website should do and how so that it looks more relevant and a good answer for the various queries or questions which people ask with respect to that website’s content.

This set of criteria, which is seen more as a set of rules, directs, defines, and creates the SEO best practices that most of us follows.

Any updates, changes and additions in those function, criteria and rules changes the list of best practices to follow in SEO.

Updates & Filters

Google keeps releasing updates and sometime new algorithms, and has released and updated many over the years.

All these updates or new releases have different objectives. For example, some are there to decide and influence the way search results are ranked, some decide how the results will be displayed. Then some are there to monitor on page factors, while some only focus on how and from where a site gets its backlinks. There have been updates and algorithms which added new features to search results pages, while some were not at all related to organic results and focused on adwords or paid search advertising.

But yes, when take these updates collectively and look at the factors that they influence or focus upon, then those become important factors in process of making that page rank higher in search results.

Hence, these factors also become or point towards what people call critical ranking factors which Google and also other search engines consider while evaluating and ranking websites and pages in organic search result pages.

Algorithm Update: An algorithm update is the one that affects the whole algorithm and its process with either changing the way it works; bringing in some new methodologies; or expanding its core, coverage or focus.

Filter: A filter does not necessarily change the way algorithms work but are more focused on how the results are displayed or the evaluation of websites and factors.

What is Ranking and how websites are ranked?

So, with the help of SEO, a website becomes visible on search engines. This is achieved by ranking websites for the relevant and targeted keywords. This is the only way to gain visibility on search engines.

As we said before, search engines have developed methods to show best of the results. These methods are actually algorithms which evaluate all the websites and then display the best ones. Keywords play the central role here. Although content of a page is the most important aspect but it is the keywords & their SEO importance which provide direction and indication towards the subject of a page and its content.

The algorithms are a set of rules and guidelines which search engines follow to find best websites. Each website is assigned a score and this score decides the position at which a site will appear on search engine page. This position of these websites on search pages is called as ranking of the websites.

Organic: SEO vs PPC

Google is the biggest search engine. There are two ways to target searches and searchers in Google. SEO and PPC.

SEO is the organic way to target search users and get clicks. SEO is therefore often called as organic SEO. And the organic search results are ranked by every search engine, not the PPC Ads.

PPC means pay per click. PPC in Google is called as adwords and now it is being called as Google Ads. In PPC you advertise your page to appear on the search engines. You just have to pay and your page appears as PPC ad.

PPD ads appear on top of the search pages, above the organic results. You can see few ads on the bottom of the page too.

SEO brings organic or free clicks. PPC gives you clicks where you pay for each click you get on your result.

Organic means that you do not pay for each and every click. You optimize, do the SEO process, make your keywords rank and keep getting clicks as long as you keep doing SEO and keep maintaining your rankings.

Rankings on search engines need to be maintained

All these best websites are search friendly or SEO friendly websites, which are optimized and have the desired authority to tell Google or other search engines to show them for their respective targeted keywords. Now it is upto the search engines to decide how best is their optimization and authority and at which position or rank these websites will appear.

Rankings are not static. This means two things. One, each website is assigned different ranking for all its different targeted keywords. If your website is ranking at number 3 for your main or any other keyword then it does not necessarily mean that it will rank at the same position for its other targeted keywords also.

Second, your rankings will keep on changing. These may go up but can also come down. All this depends upon the level and scale of your SEO, how long have you been doing it and how old or new is your website. It also depends upon your competition which means the other websites aiming to rank for the same keywords. And all the factors mentioned above related to scale and age of SEO and website's age, do apply for all.

Each website is assigned different ranking for all its targeted keywords. This is on the basis of how good its content is in respect to each of the keywords. Every time any of these targeted keywords appear in a search query that website is displayed according to its rank and positioning.

Although ranking is based upon content relevancy and other factors but every page and its content is actually ranked for keywords.

SEO is therefore based and targeted on how search engines work

Basically, SEO will change and has been changing depending upon how Google (more importantly) and other search engines are evolving and developing.

From keywords stuffing to now more user experience focused, SEO has changed along with how and what search engines want to show information to the users.

It is all playing by the rules of Google, whether you like it or not. Although, we are now more focused on providing a better user experience and value, that is still as per what Google views as the best way to do so.

Of course, there is the BIG element of trying to remove and minimize spammy websites and spammy content from appearing high and more frequently in search results. This is being taken care by the various algorithms that are there and by constantly updating and upgrading these.

SEO is Driven by how searchers behaviour and needs

Searchers often select from first few results and this actually drives everything from Search Engines to why we do SEO

SEO is driven by many aspects related to search engines, competition and users. However, one of the most important and obvious reasons why we do it which also shows importance of SEO is because searchers typically clicks on one of the ten results every search engine displays on the first page. Very less number of searchers go to the second page, even lesser to the third page, and so on.

So, to get clicks a website needs to be visible on the first page or closer to it, to get traffic from any keyword. That is the basic benchmark for doing SEO.

This means optimizing your website and building its authority to make it rank higher for more and more of the targeted keywords in order to drive higher and increasing number of search traffic.

They may search for various things

Often people who are looking for any information or want to buy something and are looking on search engines use different queries and look differently at the same need.

This is how we categorize the keywords. There are various needs of searchers and therefore different types of keywords.

Optimization Drives how we do SEO

Almost everything we do (and learn) in SEO is about optimization. From technical, to keywords, content & on page, and to off page and link building. Everything we do is focused on how to optimize it better.

What is Optimization in SEO?

To optimize means to enhance, improve & adjust & boost something for or towards a desired level.

In SEO optimization means to adjust, enhance & improve various factors of a website, and boost those factors to make it appropriate, suitable and better for search engines and search queries.

What is SEO & How it works Infographic

What is SEO & How it works Guide Infographic

With this infographic you get the gist of What SEO is and the guide. This is the benefit & importance of Infographics in learning.

How does SEO work for website rankings on Google

We do search engine optimization of a website to make it rank on Google and other search engines. But how does SEO work in making a website rank on Google?

Step 1: Build your search engine presence

You learned that websites gain search engine presence with the help of SEO.

What exactly is getting presence on search engine mean?

And is this the objective of SEO?

If you see at the bottom of the Google page you can see numbers from 1 to 10. These numbered pages also have more such websites which also provide you information or answer about your query.

Google has a database of millions of websites and billions of web pages.

For every query or question which people ask on Google, there are hundreds of websites with different answers.

Gaining search engine presence is actually the first thing you learn about doing SEO step by step for a website.

It actually means getting your website and its web pages indexed by Google in its database.

Google has a huge database comprising of websites. These websites are indexed by it. This means that Google knows these sites, has gone through its pages (all or some) and have read its content.

After this only can a website be indexed by it.

And Google has a process to do this.

BUT.

You need to get your website indexed and there are ways and techniques to do it which you know when you learn SEO.

When your site is indexed properly then it means Google has read your content and has categorized your website as appropriate for some types of queries.

What you need to know here is that Google also has a database of billions and billions of queries which people search there.

Saying it has a database of queries means that people generally search for same or similar queries. Remember Google is many years old and there are billions of queries which people search there every day.

So, it has to have a database.

But every day it also receives totally new kind of queries, which would get databased at some time.

Having been indexed and categorized by Google means that you have kind of registered your web pages with the biggest search engine for different set of queries.

This is what getting search engine presence broadly means.

Step 2: Improve your search engine presence

This is the real objective of doing SEO and learning it.

By doing search engine optimization they have gained search engine presence and have improved their presence to compete and beat many other websites to finally be visible on the first page.

What does improving search engine presence means and what does it brings?

When your website is indexed or registered with Google then this means it is there and categorized.

But this does not mean that it will be or can be shown among the search results whenever queries are searched.

Reason being that there are hundreds of websites and all these websites need to make additional efforts, only after they get their websites indexed at Google.

This is what doing SEO really means and this is why we do it.

We actually do SEO to build and improve our search engine presence to get more and more visibility for the relevant & respective queries and in front of search engine user.

How does SEO work as a technique for search engine presence and ranking

The Techniques that make SEO work

As we have understood by now that doing SEO means increasing visibility on search engine like Google.

This is called search optimization or website optimization.

How we do SEO? How does search optimization of a website actually work?

This is how SEO works as a process of optimization in simple steps.

Technical SEO

You have a website which has some objective. It could be a blog, a company website or an E-Commerce site offering products or services, or a general information website.

You want people using search engines to see your website and read the content.

The first thing you do is get your website on Google by following certain steps which are called as submitting website to Google.

After this you follow the guidelines or steps to make your website technically optimized to appear on search engines.

Keyword Research

You start with finding out what all your target audience is searching for related to your content.

People search using words, terms or phrases. These are the keywords which if you target then you target and reach those searchers.

What you need to do first is find as many of such keywords to target relevant and interested audience on search engines.

This is called Keyword Research.

Content

Information is content. Websites and its pages present information though content. And it is the information that searchers are looking for.

You need to write about what you want to offer. Whether it is a blog or a product you need content. Searchers will be reading this content when they visit your site.

You need to cover your keywords with right and proper content.

Content is therefore the King.

You write content for your website and its pages.

On Page Optimization

After this you need to tell Google and also let the users know that you are talking about what they are searching for.

On Page Optimization is a way to present & say the right things at the right places. Optimization helps searchers to see the appropriate keywords you are using. This way they know what your page is talking about, and help them decide.

Optimization also allows a website to help or say to Google that your page is about such and such topic.

What you see in search results for each website is properly optimized & targeted key phrases at the right places. These places are optimization techniques and the most important ones are:

  • The Title of the page
  • Main header of the page
  • URL of the page
  • Brief (Meta) Description about the page

Off Page Optimization

Now you need to give your website some authority & power to make it rank.

This is how you secure votes of marketing, popularity and confidence to show Google that your website is genuine.

You built the website for your targeted users and want it to be there on search engines.

When you build backlinks then you show that your website is important for your business and for your users.

You show that you are willing to do all the things necessary to make your website appear & serve users on search engines.

And you should know that building genuine backlinks for a website also means to list your site on those other sites where it can be found by your users.

Link Building is also a way to market your website in a very particular way.

You create business profiles and list your website at places where your users can find it.

These places include business listing websites, business profiling websites and also social media platforms.

This is how we do Off Page SEO Optimization including link building.